PPC Account Manager

Wildcatdigital; Sheffield; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Competitive Starting Salary

Hybrid working

24 days holiday

Wellness Day

Cycle to Work Scheme

Job summary

Wildcatdigital in Sheffield is seeking a PPC Account Manager to oversee day-to-day delivery of paid media campaigns for a varied client portfolio. You will monitor and optimise performance, manage budgets and produce clear reports for clients, supported by the PPC team as you take increasing ownership.

The role requires hands-on PPC experience and a talent for analysis, communication and campaign leadership, with hybrid working 2 days in-office and 3 days at home.

Qualifications

• At least two years of hands-on experience in a PPC or paid media role.
• Practical experience setting up, managing and optimising Google Ads campaigns.
• Experience managing campaign budgets and working towards performance targets.
• Strong analytical skills and the ability to turn performance data into clear actions.
• The ability to write effective ad copy and structure campaigns appropriately.
• A working knowledge of Google Analytics 4 and conversion tracking.
• Strong written and verbal communication skills.
• Excellent attention to detail.
• The ability to prioritise your workload, meet deadlines and manage multiple campaigns.
• A good overall understanding of digital marketing.

Responsibilities

• Setting up, monitoring and optimising campaigns across Google Ads, Meta Ads and other relevant paid media platforms.
• Analysing campaign performance and making informed adjustments to improve efficiency and return on investment.
• Managing budgets and performance against agreed client objectives and KPIs, including leads, revenue, cost per acquisition and ROAS.
• Conducting keyword research and identifying new opportunities for campaign growth.
• Writing effective ad copy and creating well-structured campaigns.
• Identifying performance trends, risks and opportunities and responding to them proactively.
• Producing clear reports that explain performance, work completed and recommended next steps.
• Communicating directly with clients and contributing confidently to campaign calls.
• Ensuring appropriate conversion tracking and KPI measurement are in place, with support where needed.
• Working with developers, designers, SEO specialists and other members of the team to support wider client objectives.
• Supporting the business development team with campaign insight and proposals when required.
• Keeping up to date with changes to paid media platforms, industry trends and best practice.
• Looking for opportunities to develop your knowledge and improve the performance of client campaigns.

Skills

PPC experience

Campaign management

Analytics (GA4)

Ad copywriting

Budget management

Written & verbal communication

Attention to detail

Multi-campaign work

Digital marketing knowledge

Tools

Google Ads

Meta Ads

Google Analytics 4

Job description

Sheffield / Full Time

PPC Account Manager

The Role

Reporting to the PPC Team Leader, you will manage the day-to-day delivery of paid media campaigns across a varied portfolio of clients.

You will be responsible for monitoring and optimising campaign performance, managing budgets, producing clear reports and communicating directly with clients. You’ll have support and oversight from experienced members of the PPC team while being encouraged to take increasing ownership of your accounts and development.

This role would suit someone with at least one year of hands‑on PPC experience who is ready to develop their technical knowledge, client communication skills and campaign ownership within an agency environment.

Key Responsibilites

Your day-to-day responsibilities will include:

• Setting up, monitoring and optimising campaigns across Google Ads, Meta Ads and other relevant paid media platforms.
• Analysing campaign performance and making informed adjustments to improve efficiency and return on investment.
• Managing budgets and performance against agreed client objectives and KPIs, including leads, revenue, cost per acquisition and ROAS.
• Conducting keyword research and identifying new opportunities for campaign growth.
• Writing effective ad copy and creating well-structured campaigns.
• Identifying performance trends, risks and opportunities and responding to them proactively.
• Producing clear reports that explain performance, work completed and recommended next steps.
• Communicating directly with clients and contributing confidently to campaign calls.
• Ensuring appropriate conversion tracking and KPI measurement are in place, with support where needed.
• Working with developers, designers, SEO specialists and other members of the team to support wider client objectives.
• Supporting the business development team with campaign insight and proposals when required.
• Keeping up to date with changes to paid media platforms, industry trends and best practice.
• Looking for opportunities to develop your knowledge and improve the performance of client campaigns.

Who we’re looking for

We’re looking for someone with hands‑on PPC experience who is comfortable working across multiple campaigns and communicating with different clients and stakeholders.

Agency experience would be beneficial, but it isn’t essential. More importantly, you’ll be analytical, organised and motivated to develop your knowledge and take greater ownership of campaign performance.

If you meet most, but not all, of the criteria below, we would still encourage you to apply.

Essential Skills and Experience

• At least two years of hands‑on experience in a PPC or paid media role.
• Practical experience setting up, managing and optimising Google Ads campaigns.
• Experience managing campaign budgets and working towards performance targets.
• Strong analytical skills and the ability to turn performance data into clear actions.
• The ability to write effective ad copy and structure campaigns appropriately.
• A working knowledge of Google Analytics 4 and conversion tracking.
• Strong written and verbal communication skills.
• Excellent attention to detail.
• The ability to prioritise your workload, meet deadlines and manage multiple campaigns.
• A good overall understanding of digital marketing.

Desirable Skills and Experience

• Previous experience working in a digital marketing agency.
• Hands‑on experience managing Meta Ads or other paid social campaigns.
• Experience using Google Tag Manager.
• Experience working with e‑commerce campaigns and product feeds.
• Current Google Ads certifications.
• A basic understanding of HTML.
• Experience contributing to client proposals or new business opportunities.
• Experience collaborating with SEO, content, design or development teams.

The Benefits

• Competitive Starting salary (negotiable depending on experience)
• 24 days holiday (+ 1 additional day each year to a maximum of 5 days)
• 1x Wellness Day per year (in addition to your annual leave)
• 35 hours per week plus an hour for lunch break each day
• Hybrid working (2 days in the office, 3 days at home)
• Flexible hours between 07:00 – 19:00
• Annual Career Development Reviews and Support
• Sick Pay
• Cycle to Work Scheme
• 3 Weeks work from anywhere policy – extend your stay abroad or take time to visit your family
• Finish Early Friday Options Available
• Regular socials
• Wildcat Book Club (each employee can request a few non-fiction books to add to the book club up to the value of £75 per year). Pop it back in the book club for the next person to check out and let’s get reading!

If you’re ready to take the next step in your PPC career and make a meaningful impact for a varied portfolio of clients, we’d love to hear from you.

Work Location: Hybrid remote in Sheffield S1 2BX

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