Portfolio Deployment Analyst, Portfolio Marketing

PepsiCo; Reading; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading global food and beverage company is seeking a Marketing Analyst in Reading to support brand campaign execution and marketing strategy analysis. This pivotal role involves coordinating efforts across sales and marketing functions, conducting data analysis, and ensuring optimal deployment of marketing initiatives for key events. Candidates should possess strong analytical skills alongside previous FMCG experience.

Benefits

Competitive Salary

Company mobile and tablet

Flexible benefits package

25 days holiday

Extensive pension scheme

Qualifications

• Confident in data and financial analysis.
• Experience in FMCG or related commercial roles.
• Excellent stakeholder management skills.

Responsibilities

• Drive marketing calendar clarity and coordination for 2026.
• Conduct monthly data analysis for internal planning.
• Ensure coordination between Snacks and Beverages teams.

Skills

Insight & Analytical skills

Commercial experience

Cross-functional collaboration

Project management

Understanding of PEP business

Excellence in execution

Job description

Overview

PepsiCo UK is building a new marketing capability to transform the way we integrate with our Sales and Commercial partners. As part of the Portfolio Marketing team, your role will be as an Analyst focused on launching our biggest brand campaigns and events in partnership with sales. This role is key in driving executional excellence by transforming cross-functional ways of working and bringing commercial integration between Marketing and our Commercial teams. The team will act as the primary Marketing touchpoint between Sales, Execution, and the Perfect Store team.

This new function has been identified as a business priority, offering you the opportunity to help shape and drive it. In addition to partnering cross-functionally to clarify and integrate marketing priorities and campaigns, you will lead the tracking, analysis, and monitoring of our brand execution, a crucial component in driving growth within our global strategic framework. Finally, you will be the marketing on-point for coordination and planning with our Beverages business for key moments in 2026.

This role will sit within Portfolio Marketing, PepsiCo UK’s newest team focusing on landing our core portfolio across our biggest annual moments.

Responsibilities

1. Sales & Marketing 2026 Priorities, Coordination, and Calendar Management
   • Drive clarity, prioritisation, and coordination behind the deployment of our marketing calendar, including major seasonal moments & events such as Halloween (‘25 & ‘26), Christmas (’25 & ’26), and the 2026 World Cup.
   • Coordinate across multiple Marketing teams to ensure optimal deployment of our portfolio & execution strategy to enhance consumer penetration & frequency at these key moments.
   • Establish tracking & monitoring of our execution performance, coordinating inputs & actions to meet KPIs.
2. Portfolio Strategy Analysis & Support
   • Conduct monthly data analysis & reporting for internal planning forums, engaging with brand teams for inputs & actions.
   • Support performance tracking & analysis across the Other Savoury segment (e.g., That’s Nuts), which is vital for PepsiCo’s future growth.
   • Assist in data gathering & analytics to develop and deploy the broader portfolio strategy playbook.
3. PepsiCo Snacks & Beverages Coordination
   • Ensure close coordination between Snacks and Beverages teams across all portfolio executions, especially during key moments like the World Cup.
   • This role will involve travel to London.

Qualifications

• Insight & Analytical skills – confident in data and financial analysis
• Previous FMCG experience – commercial or related experience preferred
• Excellent cross-functional collaboration & stakeholder management skills
• Project management experience, managing multiple priorities
• Strong understanding of PEP business & ecosystems
• Excellence in execution

Salary and Benefits:

• Competitive Salary
• Company mobile and tablet
• Flexible benefits package
• 25 days holiday (buy or sell options) + bank holidays
• Extensive pension scheme

Opportunities

PepsiCo offers endless opportunities for growth and progression. We are committed to enhancing our employees' careers and fostering an inclusive environment. We are an equal opportunity employer, valuing diversity and complying with the Equality Act 2010. We do not discriminate based on age, pregnancy, marital status, religion, sex, sexual orientation, gender identity, disability, or race.