Porsche Digital Marketing Executive

Listers Group; Kingston upon Hull; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join Listers Group as a Digital Marketing Executive and enhance digital experiences for a luxury automotive brand. Your role will encompass developing marketing strategies, managing digital engagement, and leveraging analytics to boost customer satisfaction. Enjoy a vibrant working environment with ample career progression opportunities.

Benefits

25 days holiday plus bank holidays

Company Pension

Wellness Programme

Sick Pay

Group life insurance

Staff discount on car servicing

Discounts on retailers, restaurants, cinemas & holidays

Long service and loyalty incentives

Staff referral scheme

In-house and professional qualifications

Free Parking / On-site Parking

Company Events

Qualifications

• Proven experience in digital marketing or related field, preferably in luxury or automotive brands.
• Strong knowledge of digital channels and analytics tools.
• Excellent communication skills with a customer-focused approach.

Responsibilities

• Develop and execute engaging marketing strategies aligned with brand guidelines.
• Manage all digital platforms and respond to customer inquiries professionally.
• Use analytics to inform marketing content and strategies.

Skills

Digital Marketing

Social Media Management

Customer Engagement

Analytics

Job description

Porsche Digital Expert / Digital Marketing Executive

Are you passionate about delivering exceptional digital experiences and representing a prestigious luxury brand? We are seeking a dynamic Digital Marketing Executive to elevate our online presence, foster brand loyalty, and create memorable digital interactions with our customers.

The hours of work are 8:30am to 5:30pm, Monday to Friday. OTE up to £28,000 plus benefits.

About the Role:

As a key member of our team, you will be responsible for enhancing customer satisfaction and brand loyalty through a personalised, premium online service. Your role will ensure a seamless and consistent digital environment that aligns with our luxury brand standards, driving lead generation, engagement, and community building across all digital channels.

Key Responsibilities:

1. Develop and execute an engaging online marketing strategy in collaboration with the Centre marketing team, aligned with brand guidelines.
2. Manage and maintain all digital platforms, ensuring content consistency tailored to target audiences.
3. Act as an online concierge, assisting customers with product queries via live channels, providing expert guidance as an “Online Product Genius.”
4. Keep the Centre website current with latest models, offers, events, and essential information using the Content Management System.
5. Use Google Analytics to analyse website traffic and user behaviour to inform content and marketing strategies.
6. Maintain active, engaging social media channels, increasing followers and fostering online communities.
7. Drive lead generation through social media activities, targeted invitations, and digital communication informed by customer insights.
8. Respond promptly and professionally to online customer comments, reviews, and inquiries, managing reputation and community sentiment.
9. Collaborate closely with sales and after-sales teams to ensure integrated, consistent messaging across all digital touchpoints.
10. Maintain high-quality customer data within CRM systems to support targeted marketing and personalized customer experiences.

What We’re Looking For:

1. Proven experience in digital marketing, social media management, or customer engagement, preferably within luxury or automotive brands.
2. Strong understanding of digital channels, content management systems, and analytics tools.
3. Excellent communication skills with a customer-centric approach.
4. Ability to work collaboratively across teams and maintain brand integrity.
5. Passionate about creating exceptional online experiences that reflect a luxury brand ethos.

Why Join Us?

Be part of a prestigious brand known for excellence and innovation. Enjoy a vibrant work environment where your creativity and digital expertise will make a real impact.

What We Offer

• 25 days holiday plus bank holidays
• Company Pension
• Wellness Programme
• Sick Pay
• Group life insurance
• Staff discount on car servicing
• Listers Benefits - discounts on retailers, restaurants, cinemas & holidays
• Long service and loyalty incentives
• Staff referral scheme
• In-house, manufacturer & professional qualifications
• Free Parking / On-site Parking
• Company Events

Why Listers?

Founded in 1979, Listers Group stands as one of the largest privately and family-owned motor retailer groups in the UK. Our success is driven by our fantastic team, representing some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk, and Yorkshire. We support our employees in all areas of the business; whatever your aspirations, Listers has a career for you.