Planning Manager (B2B)

GROUPM; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Wavemaker is seeking a Planning Manager in London to create impactful media campaigns for major B2B brands. This pivotal role involves media planning, managing campaign execution, and fostering client relationships, requiring a collaborative mindset and strong organizational skills within a hybrid work environment.

Benefits

Competitive medical insurance

Group retirement plans

Significant paid time off

Qualifications

• B2B Experience preferred.
• Strong organizational skills.
• Ability to analyze performance data quickly.

Responsibilities

• Develop and execute media plans for B2B marketing campaigns.
• Manage relationships with media partners and key clients.
• Ensure effective communication with junior clients.

Skills

Organizational skills

Collaboration

Problem-solving

Analytical skills

Job description

Description

Position at Wavemaker

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

Wavemaker B2B is looking for a Planning Manager to join our growing team, to create impactful cross-channel campaigns and build your media planning skills. You will be joining the Wavemaker Global B2B Practice which works across some of the largest B2B brands globally, focusing on media planning, strategy, and activation.

Core Responsibilities

Media planning craft:

• Develop an in-depth understanding of media channels including where, when, and how to use them based on the client brief.
• Have a skilled knowledge of Wavemaker and industry media planning tools and be able to train other team members.
• Have a skilled understanding of industry best practices and planning theory.
• Develop a fundamental knowledge of Wavemaker Purchase Journey thinking and Provocative Planning Philosophy.
• Develop and execute media plans to support B2B marketing campaigns across all media channels.

Campaign management

• Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.
• Work closely with the planning and activation teams to ensure the day-to-day account is run efficiently and effectively.
• Be able to bring in specialist teams where needed to work on briefs and client questions.
• Ensure financial management processes are always excellent and met in a timely manner.

Effective communication:

• Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.
• Support in managing Planning Executives to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
• Manage relationships with media partners and key clients to ensure efficiency across campaigns and relationships.
• Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• B2B Experience preferred
• Strong organizational skills across to ensure smooth running of campaigns and clients' communications.
• Collaborative nature working with other Wavemaker teams to drive growth for clients and Wavemaker.
• Breaks down complex technical information into understandable language, guiding others on best practice.
• Applies knowledge of client, audience, channel, market, and category to effectively deliver compelling multi-media plans.
• Ability to present media strategies, campaign performance, and recommendations, both internally and externally.
• Quickly analyzing performance data and pivoting strategies when needed to improve results.
• Willingness to keep up with industry trends and technologies in the B2B landscape to continue to push our media planning and strategy.
• Staying informed on new advertising technologies, platforms, and industry best practices.
• Willingness to learn about a variety of B2B clients and what their main goals are.
• Applies big picture thinking in work and proactively leverages an understanding of the organization and key industry trends.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK-based role and requires individuals to have the right to work in this location.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.