ABM Associate Planning Director

TN United Kingdom; London; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate ABM Associate Planning Director to lead strategic initiatives in a dynamic B2B environment. This hybrid role involves collaborating with a talented team to inspire award-winning creative work while maintaining high levels of effectiveness. The ideal candidate will have a strong background in B2B communications, a proven track record in ABM strategies, and the ability to build trusted relationships with clients. Join a company that values creativity, innovation, and personal growth, and be part of a vibrant team that makes a real impact in the industry.

Benefits

Christmas Closure

Volunteer Day Off

Birthday Day Off

Contributory Pension Scheme

Life Assurance

Interest Free Travel Season Ticket Loan

Cycle Scheme

Qualifications

• Proven history of delivering ABM strategies and persuading clients.
• Strong experience in B2B communications and developing ABM programmes.

Responsibilities

• Lead and respond to all ABM briefs and develop personalised approaches.
• Craft insight-led creative briefs and develop messaging frameworks.

Skills

Research and Insight Analysis

Journey Planning

Targeting and Segmentation

Messaging Platforms

Proposition Development

Creative Judgement

Interpersonal Skills

Facilitation Skills

Adaptability

Job description

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We are looking for an experienced ABM Associate Planning Director who is passionate about B2B communications and who is comfortable working within a growing and fast moving account. They will be required to work alongside the planning director, to take the strategic lead on all ABM jobs and push our remit, working alongside the client team. They won't just be solving briefs, they will grow to have strategic oversight of multiple briefs and business units.

The planning team is the catalyst for inspiring effective and award-winning creative work at TMW. The team works closely with data, social and influencer departments whilst operating across the full range of comms disciplines. Our senior planners are trusted to maintain our high levels of creativity and effectiveness. In this role, they will have the main responsibility for leading all ABM jobs and workstreams. Embedding an ABM way of thinking and process within the B2B team and ensuring that we deliver to a high level.

They need to have a proven history of delivering ABM strategies and persuading clients of those strategies. A senior planner should be able to own the planning process, from start to finish. Not just responding to briefs, but finding strategic opportunities for the client.

Please note this is a hybrid role which for us means a mix of working from home and our office in Soho, London.

Responsibilities

• Take, probe and respond to all ABM briefs
• Lead and undertake research to understand relevant categories and sectors
• Utilise insight to develop personalised ABM approaches
• Craft insight-led creative briefs
• Develop value propositions and segmented messaging frameworks
• Develop briefs to inspire exciting and culturally relevant content
• Improve the work throughout the creative process, backed by insight
• Keep on top of the latest marketing science and theory
• Be able to brief partner agencies/disciplines
• Develop testing plans and measurement frameworks
• Effectiveness analysis and data-Informed recommendations
• Earn the trust of mid-level clients

Requirements

Skills

• Strong core skills – research and insight analysis, journey planning, targeting and segmentation, messaging platforms, proposition development
• Finger on the pulse of social and digital channel developments and technology innovations - and an ability to see how these could be used to meet brand objectives
• Good judge of creative work, knowing how to help creative get to the very best work
• Able to identify inspiring insights to inform a convincing strategy
• Able to synthesize complex information into a persuasive ‘story’ for clients
• Interpersonal skills to build relationships with clients, CS and creative leaders
• Good facilitation skills with senior clients and agency partners to achieve positive outcomes
• Can react quickly to, and overcome, challenges during the planning/creative process

Experience

• Strong experience in B2B
• Deep experience in and understanding of developing ABM programmes and communications
• Experience in developing value propositions and comms frameworks to support B2B buyer journeys
• Experience of content development
• Experience working with effectiveness methodologies

This is us…

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give…

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here’s a snapshot of just some of the benefits you can enjoy as part of the team.

• Christmas closure
• Volunteer day and Birthday Day off
• Contributory Pension Scheme
• Life Assurance
• Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.