Planning Director

Adelphi Group; Greater London; Hybrid; GBP 120,000 - 190,000; Full time

Job summary

Dyson seeks an experienced Planning Director to shape and deliver global media strategy, working with the Group Planning Director to connect strategy, data, technology and execution for measurable business outcomes.

You’ll lead strategic planning frameworks, translate complex challenges into actionable plans, and guide campaigns, launches and category initiatives across markets while balancing local relevance.

Qualifications

• Experienced media planner with a strong background in integrated media strategy.
• Proven ability in digital planning and data-driven decision making.

Responsibilities

• Lead development and deployment of strategic planning frameworks across Dyson’s global media activity.
• Translate complex business challenges into clear planning strategies for campaigns and product launches.
• Collaborate with strategy, analytics, insights and account teams to shape budget allocation and planning methodologies.
• Provide leadership across the full planning process from global orchestration to post-campaign analysis and recommendations.

Skills

Integrated media strategy

Digital planning

Data-led decision making

Job description

Agency:

PHd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Join the team shaping the global media strategy for one of the world’s most innovative technology brands. Working alongside the Group Planning Director, you’ll play a central role in defining and delivering Dyson’s global planning product, helping markets connect strategic thinking, data, technology and execution to drive measurable business outcomes. This is a unique opportunity to influence planning excellence at scale, working across multiple categories, markets and high-profile product launches.

As Planning Director, you’ll lead the development and deployment of strategic planning frameworks that drive consistency and effectiveness across Dyson’s global media activity. You’ll translate complex business challenges into clear, actionable planning strategies, providing expert guidance across campaigns, new product launches and category initiatives. Working closely with local market teams, you’ll ensure global strategies are implemented effectively while allowing flexibility for local relevance and audience needs.

You’ll collaborate with strategy, analytics, insights and account teams to shape budget allocation approaches, campaign planning methodologies and performance frameworks. From global campaign orchestration through Omni platforms to post-campaign analysis and future recommendations, you’ll provide strategic leadership across the full planning process. You’ll also champion best practice, contribute to the wider strategy community and help develop the next generation of planning talent through coaching and mentorship.

We’re looking for an experienced media planner with a strong background in integrated media strategy, digital planning and data-led decision making. You’ll be comfortable leading multiple projects, influencing senior stakeholders and collaborating across international markets. If you’re passionate about connecting insight, strategy and execution to deliver outstanding business results, we’d love to hear from you.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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