Planning & Data Partner

News UK; City of Westminster; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Private medical insurance

Gym discounts

Bikes for Work

Harper Collins discounts

Paternity leave

Wellbeing benefits

Pension up to 5%

LinkedIn Learning

Volunteer days

Job summary

News UK is seeking a data-minded professional to join the Planning & Data team, shaping strategic directions and proactive pitches for its brands. You will analyse consumer and media data to set clear marketing objectives and craft culturally relevant creative solutions, collaborating across client, agency, content and commercial teams.

Responsibilities include turning complex insights into compelling stories for senior stakeholders, championing AI tools and synthetic data, and applying

Responsibilities

• Analyse first and third-party audience data to recommend effective ways to reach target audiences across News UK brands.
• Uncover distinctive audience insights to guide content solutions and strategic responses.
• Collaborate with client, agency development, content, and commercial brand teams on pitches and strategy development.
• Translate complex data insights into engaging narratives for senior stakeholders.

Job description

Your team: Join the Planning & Data team, a collaborative group dedicated to uncovering revealing insights and crafting compelling strategic narratives that drive commercial initiatives, thought leadership, and distinctive creative solutions across our portfolio. Your role: Step into a pivotal position where your analytical mindset and creative instincts will shape strategic directions and proactive pitches for News UK brands. You will navigate consumer and media data to articulate clear marketing objectives, providing the foundation for distinctive, culturally relevant creative solutions. Day to day you will:

• Analyse first and third-party audience data to recommend effective ways to reach target audiences across the News UK portfolio.
• Uncover distinctive audience insights and apply deep contextual understanding to guide content solutions and strategic responses.
• Collaborate seamlessly with client, agency development, content, and commercial brand teams on pitches, strategy development, and creative brainstorming.
• Transform complex data insights into engaging, clear narratives that resonate strongly with senior internal and external stakeholders.
• Champion the adoption of AI tools and synthetic data to enhance research, improve planning efficiency, and elevate data literacy across the commercial department.
• Deliver compelling thought leadership content that offers a fresh perspective on media, creativity, and culture.
  Ability to extract meaningful insights from proprietary data tools (such as TGI, YouGov, PAMCo, RAJAR, or equivalent) to provide cross-platform media recommendations.
• Confident communication style tailored to conveying complex strategic recommendations to senior stakeholders and multidisciplinary teams.
• Strong strategic and creative instincts grounded in a thorough understanding of consumer journeys and marketing principles.
• Capability to work autonomously, prioritise tasks effectively, and delegate responsibilities to ensure project momentum.
• Experience utilising AI tools as research assistants to drive workflow efficiencies and support creative ideation.
• Experience or a strong curiosity in applying behavioural economics principles to marketing and media strategies.

If you think you have what it takes but don't tick every requirement on the list, please do apply. We recognise that considering someone's potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter. At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements. Life at News Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information. We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy. At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and Next Gen.

Some of our benefits include:

• Private medical insurance including coverage for pre-existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes
• 'Bikes for Work' and 'Electric Car' scheme
• Up to 60% discount on Harper Collins books
• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• Wide range of training available, plus full LinkedIn Learning access
• 25 days holiday, plus bank holidays and up to 4 volunteering days per year