Planning & Data Partner

News Corp

Greater London

Hybrid

GBP 60,000 - 90,000

Full time

46 hours ago
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Benefits offered by this job

Medical insurance
Gym discounts
Bikes for work
HarperCollins discount
Maternity/paternity leave
Pension scheme
Training courses
Holiday entitlement

Job summary

News UK is seeking a Planning & Data Partner to uncover insights and craft strategic narratives across the portfolio. You will analyse first- and third-party audience data to drive cross-platform recommendations and support pitches with clear marketing objectives.

Collaborating with client, agency development, content and commercial brand teams, you will transform data into engaging narratives for senior stakeholders, and champion AI tools to boost planning efficiency and data literacy inside

Qualifications

  • Ability to extract meaningful insights from proprietary data tools (such as TGI, YouGov, PAMCo, RAJAR, or equivalent) to provide cross-platform media recommendations.
  • Confident communication style tailored to conveying complex strategic recommendations to senior stakeholders and multidisciplinary teams.
  • Strong strategic and creative instincts grounded in a thorough understanding of consumer journeys and marketing principles.
  • Experience utilising AI tools as research assistants to drive workflow efficiencies and support creative ideation.
  • Experience or a strong curiosity in applying behavioural economics principles to marketing and media strategies.

Responsibilities

  • Analyse first and third-party audience data to recommend effective ways to reach target audiences across the News UK portfolio.
  • Uncover distinctive audience insights and apply deep contextual understanding to guide content solutions and strategic responses.
  • Collaborate seamlessly with client, agency development, content, and commercial brand teams on pitches, strategy development, and creative brainstorming.
  • Transform complex data insights into engaging, clear narratives that resonate strongly with senior internal and external stakeholders.
  • Champion the adoption of AI tools and synthetic data to enhance research, improve planning efficiency, and elevate data literacy across the commercial department.
  • Deliver compelling thought leadership content that offers a fresh perspective on media, creativity, and culture.

Skills

Data analysis
Communication
Strategic mindset
Autonomy
AI tools
Behavioral economics

Tools

TGI
YouGov
PAMCo
RAJAR

Job description

Planning & Data Partner

Location:

London

Department

Commercial

Salary Range:

Not Specified

Advertising End Date:

09 Nov 2026

Job Description

Your team: Join the Planning & Data team, a collaborative group dedicated to uncovering revealing insights and crafting compelling strategic narratives that drive commercial initiatives, thought leadership, and distinctive creative solutions across our portfolio.

Your role: Step into a pivotal position where your analytical mindset and creative instincts will shape strategic directions and proactive pitches for News UK brands. You will navigate consumer and media data to articulate clear marketing objectives, providing the foundation for distinctive, culturally relevant creative solutions.
Day to day you will:
  • Analyse first and third-party audience data to recommend effective ways to reach target audiences across the News UK portfolio.

  • Uncover distinctive audience insights and apply deep contextual understanding to guide content solutions and strategic responses.

  • Collaborate seamlessly with client, agency development, content, and commercial brand teams on pitches, strategy development, and creative brainstorming.

  • Transform complex data insights into engaging, clear narratives that resonate strongly with senior internal and external stakeholders.

  • Champion the adoption of AI tools and synthetic data to enhance research, improve planning efficiency, and elevate data literacy across the commercial department.

  • Deliver compelling thought leadership content that offers a fresh perspective on media, creativity, and culture.

What we're looking for from you:
  • Ability to extract meaningful insights from proprietary data tools (such as TGI, YouGov, PAMCo, RAJAR, or equivalent) to provide cross-platform media recommendations.

  • Confident communication style tailored to conveying complex strategic recommendations to senior stakeholders and multidisciplinary teams.

  • Strong strategic and creative instincts grounded in a thorough understanding of consumer journeys and marketing principles.

  • Capability to work autonomously, prioritise tasks effectively, and delegate responsibilities to ensure project momentum.

  • Experience utilising AI tools as research assistants to drive workflow efficiencies and support creative ideation.

  • Experience or a strong curiosity in applying behavioural economics principles to marketing and media strategies.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through ourDiversity Strategy (https://www.news.co.uk/more-than-the-news/diversity/).

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and Next Gen.

Benefits
  • Private medical insuranceincluding coverage for pre-existing conditions

  • Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes

  • ‘Bikes for Work’and ‘Electric Car’ scheme

  • Up to 60% discount on Harper Collins books

  • Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks

  • Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

  • Access towellbeing benefitssuch as EAP, physio/massage and counselling

  • A generouspensionscheme with employer contributions of up to 5%

  • Wide range oftrainingavailable, plus full LinkedIn Learning access

  • 25 daysholiday, plus bank holidays and up to 4volunteeringdays per year

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