Planning and Strategy Manager - B2B Tech

Salt; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

An innovative global marketing agency seeks a Planning and Strategy Manager to drive B2B tech initiatives. In this dynamic role, you'll lead the creation of go-to-market strategies that connect brand, digital, media, and data. You'll design and execute multi-channel marketing programs that engage audiences throughout the buying journey. Collaborating with top technology brands, you'll leverage analytics and market intelligence to refine messaging and targeting, ensuring impactful results. Join a forward-thinking team where your strategic insights will shape the future of marketing in the tech industry.

Benefits

Flexible working hours

Professional development opportunities

Health and wellness programs

Team-building activities

Qualifications

• 8+ years in a high-pressure marketing role, preferably in B2B tech.
• Expertise in crafting and leading go-to-market strategies.

Responsibilities

• Lead creation of go-to-market strategies for senior clients.
• Design multi-channel marketing programs to engage audiences.

Skills

B2B Marketing

Go-to-Market Strategies

Analytics and Market Intelligence

Cross-Functional Collaboration

Campaign Execution

Education

Bachelor's Degree in Marketing or related field

Job description

Planning and Strategy Manager - B2B Tech

Planning and Strategy Manager - B2B Tech

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Job Title: Planning and Strategy Manager – B2B Tech

Location: London (2 days in office)

Salary: Up to £75K + amazing bens + growth opportunities

Role:

I am partnering with a leading global marketing agency specialising in B2B tech. They collaborate with some of the world’s top technology brands, delivering solutions in demand generation, ABM, data intelligence, and event management. As they continue to expand their market presence, they’re looking for a hands-on Planning and Strategy Manager to take the lead in strategising and planning for their senior clients across EMEA and NAM regions.

Key Responsibilities Include:

• Lead the creation of go-to-market strategies that connect brand, digital, media, and data – ensuring plans are creatively engaging and performance-led.
• Design and execute multi-channel marketing programmes that align media, ABM content, and digital efforts to engage audiences throughout the buying journey.
• Drive demand generation by aligning sales and marketing through targeted GTM strategies that address both lead conversion and enablement needs.
• Use analytics, intent data, and market intelligence to refine targeting, messaging, and the overall channel approach.
• Serve as a strategic partner across internal teams, helping shape insight-driven, full-funnel solutions tailored to client challenges.
• Translate audience research into actionable segmentation, personas, and buyer journey mapping based on industry, role, pain points, and behaviour.
• Champion data-led thinking across teams, particularly in media, to enhance insight generation and deliver clear, full-funnel performance reporting.

Requirements:

• Minimum of 8 years' experience in a fast-paced, high-pressure marketing role (must-have B2B tech agency experience with GTM or integrated campaign expertise)
• Skilled at both strategy and planning, but more on the planning side with multichannel campaign execution.
• Demonstrated ability to craft and lead end-to-end GTM strategies that encompass positioning, messaging, and commercial objectives.
• Comfortable navigating performance data, uncovering insights, and transforming them into actionable, results-driven recommendations.
• Strong cross-functional background, collaborating across media, content, ABM, digital, and data teams to drive cohesive marketing plans.
• Understanding of the B2B tech landscape within enterprise environments.
• Experience in client engagement and relationship management.
• Adept at managing multiple planning workstreams or complex projects in high-pressure, fast-moving environments.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Strategy/Planning, Marketing, and Other

• Industries

  Marketing Services, Technology, Information and Media, and Advertising Services

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