Planning and Strategy Manager - B2B Tech

ZipRecruiter; London; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

An established industry player is seeking a dynamic Planning and Strategy Manager to lead innovative go-to-market strategies in the B2B tech sector. This role involves collaborating with top technology brands to deliver engaging marketing solutions that drive demand and enhance client relationships. With a focus on data-led decision-making and cross-functional teamwork, you will shape impactful marketing programs that resonate with audiences. Join a forward-thinking company that values creativity and strategic insight, offering growth opportunities and a vibrant work environment. If you are ready to make a significant impact in a fast-paced setting, this role is perfect for you.

Qualifications

• Minimum 8 years in a fast-paced marketing role with B2B tech agency experience.
• Skilled in strategy and planning, especially in multichannel campaign execution.

Responsibilities

• Lead creation of go-to-market strategies for senior clients across EMEA and NAM.
• Design and execute marketing programs that engage audiences throughout the buying journey.

Skills

B2B Tech Marketing

Go-to-Market Strategy

Multichannel Campaign Execution

Data Analytics

Client Engagement

Cross-Functional Collaboration

Job description

Job Description

Job Title: Planning and Strategy Manager – B2B Tech

Location: London (2 days in office)

Salary: Up to £75K + amazing bens + growth opportunities

Role:

I am partnering with a leading global marketing agency specialising in B2B tech. They collaborate with some of the world’s top technology brands, delivering solutions in demand , ABM, data intelligence, and event management. As they continue to expand their market presence, they’re looking for a hands-on Planning and Strategy Manager to take the lead in strategising and planning for their senior clients across EMEA and NAM regions.

Key Responsibilities Include:

• Lead the creation of go-to-market strategies that connect brand, digital, media, and data – ensuring plans are creatively engaging and performance-led.
• Design and execute multi-channel marketing programmes that align media, ABM content, and digital efforts to engage audiences throughout the buying journey.
• Drive demand by aligning sales and marketing through targeted GTM strategies that address both lead conversion and enablement needs.
• Use analytics, intent data, and market intelligence to refine targeting, messaging, and the overall channel approach.
• Serve as a strategic partner across internal teams, helping shape insight-driven, full-funnel solutions tailored to client challenges.
• Translate audience research into actionable segmentation, personas, and buyer journey mapping based on industry, role, pain points, and behaviour.
• Champion data-led thinking across teams, particularly in media, to enhance insight and deliver clear, full-funnel performance reporting.

Requirements:

• Minimum of 8 years' experience in a fast-paced, high-pressure marketing role (must-have B2B tech agency experience with GTM or integrated campaign expertise)
• Skilled at both strategy and planning, but more on the planning side with multichannel campaign execution.
• Demonstrated ability to craft and lead end-to-end GTM strategies that encompass positioning, messaging, and commercial objectives.
• Comfortable navigating performance data, uncovering insights, and transforming them into actionable, results-driven recommendations.
• Strong cross-functional background, collaborating across media, content, ABM, digital, and data teams to drive cohesive marketing plans.
• Understanding of the B2B tech landscape within enterprise environments.
• Experience in client engagement and relationship management.
• Adept at managing multiple planning workstreams or complex projects in high-pressure, fast-moving environments.