Pharmaceuticals Brand Manager

Blackfield Associates; Reading; On-site; GBP 45,000 - 75,000; Full time

Job summary

An innovative firm is seeking a Brand Manager to spearhead the launch of a groundbreaking neurology product. This pivotal role involves crafting and executing brand strategies, ensuring alignment with global objectives, and fostering cross-functional collaboration. The ideal candidate will possess a degree in a related field and have a strong background in brand marketing, particularly within the specialty care sector. Join this forward-thinking team to make a significant impact on patient and customer engagement in the healthcare landscape.

Qualifications

• In-depth knowledge of ABPI Code of Practice.
• Experience in product or brand marketing in specialty care.

Responsibilities

• Lead strategic brand planning and execution for a neurology product.
• Collaborate with cross-functional teams and manage supplier relationships.

Skills

Strategic Planning

Brand Marketing

Analytical Skills

Cross-Functional Team Leadership

Customer Engagement

Education

Degree in Scientific or Business Field

Job description

Join a dynamic team to lead the launch of a first-in-class neurology product. This role is instrumental in driving brand strategy, planning, and execution, ensuring a successful customer-centric launch through cross-functional collaboration.

Key Responsibilities

• Lead and contribute to the strategic brand plan, using market insights and long-term horizon scanning.
• Define strategic objectives and Critical Success Factors (CSFs), aligning projects and activities with both global and local goals.
• Develop and deliver campaigns and projects from brand planning through execution.
• Ensure alignment with strategic objectives, timelines, budgets, and global brand guidelines.
• Collaborate with budget holders and procurement to manage supplier relationships and costs.
• Track KPIs and performance metrics to measure success and adapt plans accordingly.
• Collaborate with cross-functional teams to ensure aligned planning and execution.
• Lead regular project meetings and communicate updates clearly to all stakeholders.
• Provide direction to commercial teams and ensure clarity of brand goals and deliverables.
• Engage directly with customers, including attendance at professional meetings and congresses.
• Build sustainable relationships with Key Thought Leaders (KTLs) and clinical stakeholders.
• Lead insight-led, scientific, and NHS-focused planning, tailoring value propositions across UK health bodies.
• Place customer and patient needs at the center of all planning and execution.

To be considered for the role of Brand Manager, you will have the following:

• Educated to Degree-level in related scientific or business field
• In-depth knowledge of ABPI Code of Practice and its real-world application.
• Experience in product or brand marketing in a specialty care setting.
• Previous experience with Neurology or MS product launch is highly desirable
• Strong strategic, analytical, and planning capabilities.
• Understanding of the NHS/HSE/DoH Ireland landscape and influence points.
• Excellent communicator with proven ability to lead cross-functional teams.

This is a permanent position, with weekly office presence required.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing and Biotechnology Research

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