Pet Care Content Lead: Editorial & Video Growth

Home Limited; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Pets at Home is seeking a Content Manager to lead and evolve our owned content channels, shaping editorial direction across Pets Talk, Pets Magazine and YouTube. You will develop editorial plans, commission content and optimise performance through SEO, audience insights, and emerging AI tools to reach millions of pet parents.

Collaborating with veterinary experts, Marketing, CRM, Commercial and Pets Foundation teams, you will deliver engaging, expert-led content and identify new opportunities

Qualifications

• Minimum 2 years' experience creating long-form editorial content.
• Experience managing editorial calendars and multi-channel plans.
• Experience with YouTube, video content, publishing or content marketing.

Responsibilities

• Shape editorial direction for Pets Talk, Pets Magazine and YouTube.
• Develop editorial plans and commission content.
• Optimise performance through SEO, audience insight and emerging AI tools.

Skills

Content strategy

SEO & audience growth

Editorial calendars

YouTube content

Video content & publishing

Storytelling & writing

Performance insights

Content marketing

Tools

SEO tools

Video editing tools

YouTube publishing

Job description

Pets at Home is seeking a Content Manager to lead and evolve our owned content channels, shaping editorial direction across Pets Talk, Pets Magazine and YouTube. You will develop editorial plans, commission content and optimise performance through SEO, audience insights, and emerging AI tools to reach millions of pet parents.

Collaborating with veterinary experts, Marketing, CRM, Commercial and Pets Foundation teams, you will deliver engaging, expert-led content and identify new opportunities