Performance & Planning Director

Hunter Savage; Belfast; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading, award-winning agency is seeking a Digital Performance & Planning Director to join their senior leadership team in Belfast. This strategic role involves driving client and agency growth through data insight and digital innovation, focusing on integrated media strategies and performance measurement.

Benefits

Competitive salary reflective of experience

Hybrid working model

Career progression opportunities

Qualifications

• Minimum 7 years' experience in performance-driven media or agency-side strategy.
• Proven ability to define KPIs and optimise media spend.
• Experience with performance measurement tools and platforms.

Responsibilities

• Lead the strategy and implementation of integrated, data-informed media plans.
• Collaborate with senior stakeholders to define commercial KPIs.
• Drive experimentation via A/B testing and develop actionable insights.

Skills

Strategic leadership

Analytical thinking

Digital media understanding

Performance measurement

Communication

Tools

GA

Nielsen

Kantar

A/B testing tools

Job description

Job Title: Digital Performance & Planning Director
Location: Belfast (Hybrid)

Description:

We are hiring for our client, a leading, award-winning agency, seeking an experienced Digital Performance & Planning Director to join their senior leadership team. This role is integral to driving both client and agency growth through smarter use of media, data insight, and digital innovation. It is a strategic and hands-on role, ideal for someone who thrives at the intersection of data, planning, and commercial impact.

This is an exciting opportunity to shape how digital and media strategies deliver real business value, while playing a senior role in the ongoing evolution of a forward-thinking, high-performing agency.

Top 3 Things to Know About this Job:

1. Strategic leadership role in digital, data, and media planning
2. Award-winning agency with strong client relationships and ambitious growth plans
3. Belfast-based with hybrid working flexibility

The Role:

• Lead the strategy and implementation of integrated, data-informed media plans aligned to client business objectives
• Collaborate with senior stakeholders to define commercial KPIs and performance benchmarks
• Build and maintain forecasting, ROI modelling, and attribution measurement frameworks
• Evaluate media platform capabilities and lead innovation in martech and analytics
• Drive experimentation via A/B testing and develop actionable insights
• Present strategic reports and campaign performance to agency and client leadership
• Stay ahead of changes in digital legislation, privacy and compliance

The Person:

• Minimum 7 years' experience in performance-driven media or agency-side strategy
• Strong strategic and analytical thinker with deep understanding of digital media and commercial performance
• Proven ability to define KPIs, optimise media spend, and lead cross-functional teams
• Experience with performance measurement tools and platforms (e.g. GA, Nielsen, Kantar, A/B testing tools)
• Adept at identifying growth opportunities and writing persuasive proposals
• A confident communicator with the ability to influence senior stakeholders

The Reward:

• Competitive salary reflective of experience
• Hybrid working model with office base in Belfast
• Opportunity to lead strategic planning at an agency where innovation and creativity are valued
• Work with a collaborative and ambitious leadership team
• Career progression and development opportunities in a growing business

For further information and to apply for this Digital Performance & Planning Director job, please contact Ryan McMahon. Visit our website to view more Sales & Marketing opportunities.