Performance Media Tech & AI Specialist

The Boots Company PLC; Manchester; On-site; GBP 60,000 - 90,000; Full time

Job summary

Boots UK is seeking a Performance Media Tech & AI Specialist in Manchester to join our in-house Performance Media team. This 12-month FTC role focuses on advancing automation and AI across Paid Search, Paid Social, Affiliates and Display to drive revenue growth.

You’ll partner with Google, Meta, AWIN and Smartly, lead tech rollouts, monitor impact, and help shape the roadmap while collaborating across internal teams and external partners.

Qualifications

• Curious, proactive and always looking for ways to push boundaries through innovation.
• Solid understanding of digital marketing channels - ideally across two of; Paid Search, Paid Social, Affiliates or Display.
• 5+ years of experience in digital media, with a passion for technology and how this can drive growth.
• Hands-on with Digital or Performance Media tools – i.e. Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly.
• Collaborative and able to work with internal teams and external partners; bonus for AI/tools automation experience.

Responsibilities

• Drive delivery of Tech & AI roadmap with opportunities for advancement.
• Co-lead centralised plan with channel teams, partners, ad-tech and agencies to enable growth.
• Plan and rollout new technology and tools for robust adoption in day-to-day operations.
• Track and evidence the impact of new technology and AI integrations on performance and efficiency.
• Stay close to emerging tools and platform capabilities—feeding new ideas into the roadmap.

Skills

Digital media

AI in marketing

Cross-functional collaboration

Google Ads

SA360

Meta Ads

TikTok Ads

AI experimentation

Tools

SA360

AWIN

Smartly

TikTok Ads Manager

Meta Ads Manager

Job description

Contract: 12 months FTC

Shift pattern: Manchester

Salary: Competitive

Recruitment Partner: Joanne Walker

Are you ready to make a difference? Join us at Boots as a Performance Media Tech & AI Specialist in the vibrant city of Manchester!

Boots UK Performance Media are an award-winning in-house team responsible for driving a large % of online and offline growth for our Retail business through best-in-class online advertising strategy and activation. Recently in-housed in 2024, we’re building one of the UK’s most successful, innovative brand-side teams through bringing together industry leading talent with the very best tech & AI solutions.

What you’ll be doing

As a Performance Media Tech & AI Specialist, you’ll help shape and deliver the next phase of transformation across our performance media channels. You’ll drive the implementation of automation and AI solutions, optimise our technology stack, and work closely with some of the biggest names in media and tech - including Google, Meta, Smartly, Jellyfish and AWIN. Your work will directly power revenue growth, increase efficiency and elevate how we activate across Paid Search, Paid Social, Affiliates and Display.

Key responsibilities

• Working in close partnership with the Performance Media channel teams, drive the delivery of our Tech & AI roadmap by proactively identifying opportunities for advancement.

• Working with the Tech, AI & Measurement Manager – co-lead the centralised plan which brings together: channel teams, partners, ad-tech and agencies to leverage the best of our ecosystem to enable medium to long term growth.

• Plan and execute the rollout of new technology and tools to ensure robust adoption in day-to-day operations across the team.

• Track and evidence the impact of new technology and AI integrations on performance, efficiency and channel maturity.

• Stay close to emerging tools, innovations and platform capabilities—feeding new ideas into the roadmap.

What you’ll need to have (our must-haves)

• Curious, proactive and always looking for ways to push boundaries through innovation.

• Solid understanding of digital marketing channels - ideally across two of; Paid Search, Paid Social, Affiliates or Display.

• 5+ years of experience in digital media, with a passion for technology and how this can drive growth.

• Practical experience having been hands on with some Digital or Performance Media tools – i.e. Google Ads, SA360, AWIN, Meta Ads, TikTok Ads, Smartly.

• Effective collaborator who enjoys working across internal teams and external partners to bring ideas to life, whilst reducing complexity.
  Bonus if you’ve experimented with AI tools or used automation to streamline your own work.

It would be great if you also have

• Experience with digital marketing tools and platforms.

• Knowledge of the latest trends in AI and machine learning.

• A background in the retail or healthcare industry.

Where your brilliance can take you

At Boots, we believe in your potential. You’ll have opportunities for career development and growth, supported by a culture that encourages learning and innovation.

Rewards designed for you

• Boots Retirement Savings Plan (up to 6% company contribution)

• Generous employee discounts for you and a family member

• Enhanced maternity/paternity/adoption leave pay

• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

• Flexible benefits scheme including options for additional holiday, discounted gym membership, life assurance, and much more.

There’s lots more in our benefits and discounts, MyBoosts – there to give you that little lift in your everyday. Find out more at http://boots.jobs/rewards. Exclusions may apply; eligible roles only.

A bit about us At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.