Performance Marketing & Website Analyst

Climate Impact Partners; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company focused on climate action is hiring a Performance Marketing & Website Analyst to manage paid media campaigns and enhance user experience. You will leverage your digital marketing expertise to drive impactful climate solutions while collaborating closely with creative teams and stakeholders, ensuring the maximisation of campaign performance.

Benefits

Hybrid working

25 days paid holiday

Private Health Insurance

Enhanced Pension Scheme

Bonus Scheme

Enhanced Parental Leave

Green Commute Bike Scheme

LinkedIn Learning License

Summer Fridays

Working from Abroad

Qualifications

• Solid hands-on experience in digital marketing and analysis.
• Deep knowledge of Google Ads and Google Analytics 4.
• Familiarity with marketing automation platforms like Pardot.

Responsibilities

• Monitor and optimise paid media campaigns on Google Ads, Meta, LinkedIn.
• Track website performance using Google Analytics.
• Identify conversion bottlenecks and improve user experience.

Skills

Digital marketing

Performance analysis

Conversion optimisation

Google Analytics

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Excel/Sheets

Job description

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About Us

Climate Impact Partners delivers solutions for climate action. We are carbon market specialists and a go-to partner for every stage of the net zero journey.

About Us

Climate Impact Partners delivers solutions for climate action. We are carbon market specialists and a go-to partner for every stage of the net zero journey.

With over 25 years of industry experience and fuelled by a relentless drive for rapid action and results, we have made it our mission to urgently ensure a thriving future for all life on earth.

We do this by providing an end-to-end service that delivers high-quality, thoroughly vetted climate projects which reduce carbon emissions, improve health and livelihoods, and enhance biodiversity.

Together with our clients and project partners we have been responsible for the reduction or removal of more than 144 million tCO2e.

What Sets Us Apart

• Boundless, urgent ambition. We are accountable, relentless, resilient.
• Courage to innovate. We are courageous, creative, curious.
• Integrity without compromise. We are trustworthy, credible, committed.
• Empowered to serve. We are respectful, inclusive, collaborative.
  
  

THE ROLE

In this role, you will be responsible for managing and optimising paid media campaigns across platforms like Google Ads, Meta, and LinkedIn. You’ll work closely with our Brand & Content team to test and refine creative assets, run A/B and multivariate tests to boost performance, and use data to uncover opportunities for improved user experience and conversion. With a focus on continuous optimisation, you’ll track website analytics, identify conversion bottlenecks, support CRO initiatives with external developers, and maintain dashboards that clearly visualise performance metrics. Your insights and recommendations will help drive smarter decisions and maximise our digital marketing impact.

This is more than just a marketing role, it’s a chance to apply your digital expertise to drive real-world impact. By optimising high-performance campaigns and uncovering actionable insights, you'll help amplify climate solutions that reduce carbon emissions, improve lives, and protect ecosystems. Join a mission-driven team where your analytical skills contribute directly to turning climate ambition to impact.

Responsibilities

• Monitor, analyse, and optimise paid media campaigns across Google Ads, Meta, LinkedIn, and other digital platforms.
• Collaborate with Brand & Content team to test and optimise ad creatives and messaging.
• Run A/B and multivariate tests to improve campaign outcomes (CPC, CTR, ROAS, CPA).
• Track and analyse website performance using Google Analytics.
• Identify conversion bottlenecks and create actionable strategies for improving on-site user experience.
• Collaborate with developers (third party) to implement conversion rate optimisation (CRO) initiatives.
• Set up and maintain dashboards to visualize user journeys, KPIs, and conversion flows.
• Collaborate with sales/rev ops to track lead quality, lead-to-MQL rate, and campaign-level ROI.
• Provide weekly and monthly reports to stakeholders with insights and recommendations.
  
  

What We Are Looking For

Knowledge and Experience

• Solid hands-on experience in digital marketing, performance analysis, and conversion optimisation, with a proven track record of delivering measurable results.
• Deep knowledge of Google Ads, Meta Ads, Google Analytics 4 (GA4), and Google Tag Manager.
• Strong grasp of attribution, segmentation, and customer journey analysis (e.g., ads > lead magnet > nurture > meeting).
• Familiarity with lead scoring, Salesforce campaign attribution, and marketing automation platforms like Pardot.
• Proficient in Excel/Sheets and comfortable working with large data sets.
• Experience with A/B testing tools.
  
  

Nice to have’s

• Experience with SQL, HTML/CSS basics, or web development concepts.
• Familiarity with climate action, carbon markets, and sustainability initiatives, and a passion for purpose-driven work.
  
  

Soft Skills

• Show ownership and accountability: You take pride in your work, are proactive in managing your responsibilities, and are eager to set and meet personal performance goals.
• Demonstrate commercial awareness: You’re curious about how your work contributes to the bigger picture, ask thoughtful questions, and are motivated to understand client and business needs.
• Embrace innovation and improvement: You bring a fresh perspective, are open to new ideas, and look for ways to improve processes, even in small but meaningful ways.
• Be a collaborative team player: You’ll contribute positively to a supportive, high-performing team, with a willingness to learn from others and take on feedback with a growth mindset.
• Alignment with company values of ambition, integrity, innovation, and service, with a demonstrated commitment to leveraging your role to drive positive impact and meaningful change.
  
  

PERKS

• Hybrid working
• 25 days paid holiday
• Private Health Insurance (we've teamed up with Vitality to offer you a wide range of perks, including free coffees, travel deals, and gym discounts)
• Enhanced Pension Scheme
• Bonus Scheme (subject to company and individual performance)
• Enhanced Parental Leave
• Green Commute Bike Scheme
• LinkedIn Learning License & Professional Training Budgets
• Summer Fridays (start your weekend early if you've finished everything on your to-do list)
• Working from Abroad (up to 4 weeks a year)
• Global Volunteering Day
• Modern, state of the art office in Paddington, London, which is dog friendly and includes showers, a mother's feeding room, a wellness room and barista coffee bar.
  
  

Climate Impact Partners is an equal opportunities employer. Our goal is to be a diverse and inclusive workforce, that embraces our differences, and so all aspects of employment including the decision to hire and promote, will be based on merit, competence, performance, and business need. We do not discriminate on the basis of characteristics protected under federal, state, or local law. To support this, all applications are anonymised until the interview stage which means that regardless of who has applied, your characteristics are totally anonymous.

Contact Sarah Barke Senior Manager, Recruitment & Talent Strategy

About Climate Impact Partners

Climate Impact Partners delivers solutions for action on climate. We believe that carbon markets have a critical role to play in delivering action by putting a price on carbon and funding carbon reduction activities to meet our global climate goals.

Together with the world’s leading companies and quality project partners we will cut 1 billion tonnes of CO2 to transform the global economy, improve health and livelihoods and restore a thriving planet.

We do this by delivering the highest quality carbon financed projects, from which we create carbon credit and energy attribute certificate portfolios. This enables organisations to offset the emissions they can’t reduce, put a price on carbon to incentivise change, and meet their ambitious climate goals.

Climate Impact Partners builds on the expertise, integrity, and innovation of two companies that have led the voluntary carbon market – Natural Capital Partners and ClimateCare. Fuelled by a relentless drive for rapid action and results, our global team continues to pioneer the market’s growth, and set the standards for quality that will maximise its impact.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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