Performance Marketing Specialist

Primark Stores Limited; Reading; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company is looking for a Performance Marketing Specialist to join their Digital Marketing team. This role entails managing paid social media campaigns across various platforms, collaborating closely with other teams to optimize strategy, and leveraging data to drive results. Ideal candidates will have 3-4 years of experience in performance marketing, a passion for digital media, and strong analytical abilities to enhance campaign effectiveness.

Qualifications

• 3-4 years of experience in performance marketing.
• Strong understanding of performance marketing channels.
• Proven track record with Meta, TikTok, and Pinterest.

Responsibilities

• Assist in planning, executing, and optimizing paid social campaigns.
• Make data-driven decisions to enhance targeting and budget allocation.
• Maintain and analyze A/B testing and performance outcomes.

Skills

Performance marketing experience

Data-driven decision making

Analytical skills

Numerical skills

Excellent communication

Tools

Meta Business & Ads Manager

Google Analytics

Job description

Job Title: Performance Marketing Specialist (Paid Social)
Reports To: Performance Marketing Manager
Team: Digital (Paid Marketing)
Location: Reading
Job-Type: Full-Time, Permanent

Purpose of the Role:
This role will work with the Performance Marketing Manager and wider Digital Marketing / Campaign team in the creation, execution and management of our performance Paid Social Media marketing activity. This is a hands-on role suited to someone who wants an exciting growth opportunity in a fast-paced environment. You will have hands on performance marketing experience, a deep passion for all things digital, thrive off results and a passion for retail.

Duties & Responsibilities:

• Assist the Performance Marketing Manager and wider Digital Marketing / Campaign team with the effectiveness of online campaigns, with responsibility for planning, executing, and optimising in-house paid social campaigns across Meta, TikTok, Pinterest, and future channels
• Own and evolve the Paid Social roadmap, identifying opportunities to scale channels effectively, driving growth and efficiency in performance
• Make data-driven decisions to enhance campaign strategy, targeting, and budget allocation
• Collaborate closely with the Campaign and Trade teams to align creative assets and campaign timing with key trade priorities and commercial moments
• Maintain a structured A/B testing roadmap, analyse performance outcomes, and produce regular performance decks and insight reports
• Report on and analyse all activity, offering clear campaign feedback and insights, delivering actionable learnings and leveraging data points to inform subsequent activity
• Work with and support the management of channel and agency partners to support digital marketing campaigns and activities (Meta, TikTok, Pinterest)
• Work closely with our agency partner for driving optimisations across our paid media activity focused on driving in-store footfall across key markets
• Support and deliver ad hoc initiatives such as gift card support, Primark Repair workshops, and lead-gen campaigns to drive email sign-ups as and when required
• Research new developments and trends in digital marketing. Identify new paid acquisition and testing opportunities, communicate your findings to the team and develop ideas based on your findings
• Working with analytics, metrics and dashboards, distributing this information via regular reporting to all key stakeholders
• Support in budget management and the processing of invoices
• Use data sources and our listening platform to provide insights and shape our marketing direction
• Other business duties and requirements as assigned

Skills & Experience:

• 3-4 year’s experience in performance marketing
• A solid understanding across performance marketing channels
• Proven track record using Meta Business & Ads Manager. TikTok and Pinterest (Desired)
• Commercially focused and driven with the ability to work to deadlines and in collaboration with a wide range of stakeholders
• Strong numerical and quantitative analysis skills
• Strong understanding of analytical tools, Google Analytics etc.
• Ability to work efficiently under pressure on multiple projects in a fast-paced environment
• Self-motivated, ability to work of own initiative and in a team environment
• A flexible, approachable attitude with good problem-solving skills
• Excellent verbal communication and copywriting skills and the ability to relay information to key stakeholders