Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)

JR United Kingdom; Plymouth; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the travel compensation sector seeks a Performance Marketing Manager to drive their digital marketing initiatives. The ideal candidate will possess a strong background in performance marketing, particularly in Google Ads and social media, while aiming for results-driven growth. This full-time position offers a remote-first culture with flexible hours and opportunities for professional growth within a dynamic international team.

Benefits

Remote-first culture with flexible hours

Paid Time Off & Public Holidays

Annual pay reviews and performance bonuses

Opportunities for professional growth

Dynamic environment for skill utilization

Supportive, international team across 10 countries

Qualifications

• Strong experience in performance marketing, ideally in B2C/D2C/B2B2C.
• Proven track record in managing campaigns with measurable results.
• Experience in digital consumer brands and data-driven decision-making.

Responsibilities

• Develop strategies for customer acquisition and revenue growth.
• Manage campaigns across Google, Bing, and social media platforms.
• Track and analyze performance to refine campaigns.

Skills

Performance Marketing

Digital Marketing

Google Ads

Bing Ads

Social Media Ads

A/B Testing

Data Analysis

Campaign Optimization

Customer Acquisition

ROI Optimization

Tools

Google Analytics

Job description

Social network you want to login/join with:

Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience), Plymouth

Location: Plymouth, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world.

*In your CV, please focus on results achieved through campaigns you managed, ideally in absolute numbers or percentages (e.g., revenue increase, number of new customers, decreased CPA/CAC, ROAS, etc.).*

About Us

At AirAdvisor, we are dedicated to ensuring air travelers receive compensation for flight disruptions such as delays, cancellations, missed connections, or airline issues like overbooking. We have processed over 450,000 claims for clients from 221 countries, earning a 4.6-star rating from 22,000+ reviews. Operating in 20 languages with more planned, AirAdvisor is an ambitious startup with a vision for international expansion, aiming to reach 1 million claims by 2026.

About The Role

We seek a skilled, data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts, focusing on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in customer acquisition, retention, and revenue growth through performance marketing strategies.

What You Bring:

• Strong experience in performance marketing, growth roles, or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Knowledge of analytics tools (e.g., Google Analytics)
• Experience with A/B testing and campaign optimization
• Ability to manage paid campaigns and budgets
• Data-driven mindset focused on growth, ROAS, and ROI
• Understanding of competitor analysis, localization, and content development
• Ability to execute and design performance marketing solutions
• Strong communication skills to articulate complex ideas clearly

What You Will Do:

• Develop and implement strategies for customer acquisition, retention, and revenue growth
• Manage and optimize campaigns across Google, Bing, and social media platforms
• Oversee display, programmatic advertising, and retargeting
• Manage affiliate marketing channels and partnerships
• Optimize email marketing and retargeting campaigns
• Conduct customer segmentation and competitor analysis
• Track and analyze campaign performance using tools like Google Analytics
• Use data insights to refine campaigns and creatives
• Perform A/B and multivariate testing to improve performance
• Collaborate with creative teams to develop high-performing campaigns
• Stay updated on industry trends and experiment with new channels
• Present performance reports to leadership and cooperate with the CEO

We value self-awareness, honesty, and responsibility, along with a result-oriented mindset, problem-solving skills, independence, speed, devotion, and excellent communication skills.

Why You’ll Love Working With Us:

• Remote-first culture with flexible hours and relocation options
• Paid Time Off & Public Holidays
• Annual pay reviews and performance bonuses
• Opportunities for professional growth, including global expansion
• Dynamic environment to utilize your skills innovatively
• Supportive, international team across 10 countries

Job Type: Full-time, indefinite, exclusive service agreement.

If you’re ready for a high-impact role in a fast-growing company, apply now and help us redefine air travel compensation!

Join us and bring InsurTech & TravelTech innovation to the next level!