Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience)

JR United Kingdom; Chester; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the travel tech space is seeking a Performance Marketing Manager. This role is focused on driving customer acquisition and revenue growth through data-driven digital marketing strategies. Responsibilities include managing Google Ads and social media campaigns, with a chance to work in a supportive, innovative environment.

Benefits

Remote-first culture with flexible hours

Paid time off and holidays

Annual pay review and bonuses

Growth opportunities in international expansion

Dynamic work environment

Supportive, international team

Qualifications

• Strong experience in performance marketing or digital consumer brands.
• Proven track record in customer acquisition and revenue growth.
• Expertise in managing paid campaigns and budgets.

Responsibilities

• Develop and execute marketing strategies to drive growth.
• Manage campaigns across multiple platforms (Google, Facebook, etc.).
• Analyze campaign performance and optimize based on data.

Skills

Data-driven mindset

Growth strategies

Communication skills

A/B testing

Competitor analysis

Campaign management

Performance marketing

Digital consumer brands

Analytics tools knowledge

Tools

Google Ads

Bing Ads

Social Media Ads

Google Analytics

Job description

Social network you want to login/join with:

Performance Marketing Manager / PPC (B2C/D2C/B2B2C experience), Chester

Location: Chester, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views:

3

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world.

*In your CV, please focus on results achieved through campaigns you managed, ideally in absolute numbers or percentages (e.g., revenue increase, number of new customers, decreased CPA/CAC, ROAS, etc.).*

About Us

At AirAdvisor, we are dedicated to ensuring air travelers receive compensation for flight disruptions such as delays, cancellations, missed connections, or airline issues like overbooking. We have processed over 450,000 claims for clients from 221 countries, earning a 4.6-star rating from 22,000+ reviews. Operating in 20 languages with 10 more planned, AirAdvisor is a fast-growing startup aiming to reach 1 million claims by 2026.

About The Role

We seek a skilled, data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The main focus will be on managing and optimizing Google Ads, Bing Ads, and Social Media Ads, with secondary responsibilities in Affiliate Marketing. The ideal candidate will have a proven track record in customer acquisition, retention, and revenue growth through performance marketing strategies.

What You Bring:

• Strong experience in performance marketing, growth roles, or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Knowledge of analytics tools like Google Analytics
• Experience in A/B testing, campaign optimization
• Ability to manage paid campaigns and budgets
• Data-driven mindset focusing on growth, ROAS, ROI
• Understanding of competitor analysis, localization, content development
• Ability to execute performance marketing solutions effectively
• Strong communication skills in English

What You Will Do:

• Develop and execute marketing strategies to drive growth
• Manage campaigns on Google, Bing, Facebook, Instagram, LinkedIn, TikTok
• Oversee display, programmatic advertising, retargeting
• Manage affiliate channels and partnerships
• Optimize email and retargeting campaigns
• Conduct segmentation, competitor analysis, localization
• Track and analyze campaign performance
• Use data insights for optimization
• Perform A/B testing to improve performance
• Collaborate with creative teams
• Implement marketing tools and automation
• Stay updated on industry trends
• Present reports to leadership
• Work directly with the CEO
• Be self-aware, honest, responsible, and result-oriented
• Show initiative, problem-solving skills, independence, speed, and devotion
• Communicate effectively

Why You’ll Love Working With Us:

• Remote-first culture with flexible hours
• Paid time off and holidays
• Annual pay review and bonuses
• Growth opportunities in international expansion
• Dynamic work environment
• Supportive, international team

Job Type: Full-time, indefinite, exclusive service agreement.

If you're ready for a high-impact role in a fast-growing company, apply now and help us redefine air travel compensation!

Join us and bring InsurTech & TravelTech innovation to the next level!