Paid Search & Multi-Channel Campaign Lead

Central Employment; Glasgow; Vor Ort; GBP 28.000 - 40.000; Vollzeit

Zusammenfassung

Central Employment is partnering with a Glasgow-based digital marketing agency to recruit a Paid Search Account Manager. You will drive growth through multi-channel paid campaigns and lead client communication, reporting, and optimization.

The role requires proven agency experience, managing multiple accounts, and delivering data-driven strategies across search, social, and emerging channels. Hybrid or on-site options may apply depending on client needs.

Qualifikationen

• 2–4 years working inside a digital marketing agency.
• Proven ability to manage multiple client accounts simultaneously.
• Experience meeting tight deadlines and shifting priorities quickly.
• Deep knowledge of Search, Shopping, Performance Max, and Display; AI Max a plus.
• Expert execution of Facebook and Instagram conversion-focused campaigns.
• Proficient setup and optimisation of Bing search campaigns.
• Practical experience managing ads on LinkedIn, Pinterest, or TikTok.

Aufgaben

• Create multi-channel strategies aligned with client growth goals.
• Manage end-to-end setups including targeting, bidding, creatives, and tracking.
• Optimize daily budgets across portfolios to maximise ROI.
• Conduct A/B testing on ad copy, landing pages, and audiences.
• Lead client communication via calls, emails, and strategy reviews.
• Build reports using Looker Studio, GA4, and dashboards.
• Analyze data to identify conversion bottlenecks and scale campaigns.
• Audit accounts to identify waste and growth opportunities.

Kenntnisse

Digital marketing

Account management

Multi-client management

Campaign optimization

Looker Studio

Google Analytics 4

Facebook & Instagram ads

Bing Ads

LinkedIn/Pinterest/TikTok ads

Tools

Looker Studio

Google Analytics 4

Jobbeschreibung

Central Employment is partnering with a Glasgow-based digital marketing agency to recruit a Paid Search Account Manager. You will drive growth through multi-channel paid campaigns and lead client communication, reporting, and optimization.

The role requires proven agency experience, managing multiple accounts, and delivering data-driven strategies across search, social, and emerging channels. Hybrid or on-site options may apply depending on client needs.