Performance marketing manager for software platforms

Aries Global; Greater London; On-site; GBP 80,000 - 140,000; Full time

Job summary

Aries Global is seeking a performance marketing leader to own and scale paid channels across Google, LinkedIn, Meta and programmatic. You will manage budgets, bids, audiences and creative testing, while building landing pages and conversion paths to drive MQLs, demos and revenue.

You will establish tracking, attribution and dashboards across GA4, Tag Manager and CRM, and lead campaigns that leverage AI tooling to outperform competitors.

Qualifications

• Strong analytical foundation with track record in paid media and reported results.
• Ability to own ambiguity, build mental models, and drive campaigns end-to-end.
• Experience in high-growth environments and managing multi-channel paid strategies.

Responsibilities

• Own paid performance across Google, LinkedIn, Meta and programmatic channels.
• Manage budgets, bidding, audiences and creative testing to hit CAC, CPL and pipeline targets.
• Set up measurement, tracking, attribution and dashboards across GA4, Tag Manager and CRM.
• Plan and run campaigns for multiple group companies and optimize landing pages and forms.
• Collaborate on SEO and website performance to amplify paid and organic channels.

Skills

Paid advertising

Analytics

AB testing

GA4

Strategy

Tools

GA4

Tag Manager

CRM

Job description

Описание

At Aries Global, we’re driven by a singular ambition - to build one of the world’s truly exceptional software groups. A high-performing culture where we’re able to deliver transformative value to our group, and a place where every team member can grow, thrive, and achieve their full potential.

Задачи

Own paid performance. Run and scale paid acquisition across Google Search and Performance Max, LinkedIn Ads, Meta and programmatic - owning budgets, bidding, audiences and creative testing against clear CAC, CPL and pipeline targets. Turn traffic into pipeline. Build and optimise landing pages, forms and conversion paths, running continuous A/B tests that move visitors to MQLs, demos and closed revenue. Own measurement. Set up tracking and attribution across GA4, Tag Manager and our CRM, and build the dashboards that show which channels, campaigns and creatives actually drive revenue. Launch performance-led campaigns. Plan and run digital campaigns for multiple group companies, turning positioning from product marketing and sales into high-converting ads, emails and landing pages. Support organic growth. Partner on SEO and website performance - keyword strategy, on-page optimisation and visibility in AI-driven search - so paid and organic channels compound rather than compete. Scale with partners and AI. Brief and manage agencies, and use AI tooling and automation to produce creative variants, audiences and reporting faster than a traditional marketing team.

Требования

A strong analytical foundation built through experience in start-ups, investment banking, PE/VC, strategy, or management consulting - environments that demand rigorous thinking, structured problem-solving, and rapid synthesis of information. You thrive in ambiguity, form clear mental models quickly, take ownership instinctively, and enjoy diving deep into unfamiliar software categories. You operate with autonomy, intensity, and a strong internal drive. You’re energized by environments defined by ambition, precision, and ownership and a high standard of integrity and responsibility. You communicate in a structured, concise, and compelling way - verbally and in writing. You’re highly organized, detail-oriented, and able to manage multiple workstreams without sacrificing quality or momentum.

Условия

Unmatched talent density - be amongst and learn from the brightest. High-trust, high-autonomy environment with real ownership - exposure you won’t get anywhere else. A company with global reach, meaningful work, and potential for long-term growth.