Performance Marketing Manager (Full-Time/Remote)

JR United Kingdom; Reading; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading digital health company is seeking a Performance Marketing Manager to drive growth through paid marketing strategies for their dental cover products. This remote full-time role involves working closely with the marketing team to develop effective PPC and social campaigns, ensuring strong ROI and customer acquisition while contributing to a mission-driven organization.

Benefits

100% remote work

Full-time stability

Work in a compatible time zone

Qualifications

• Extensive experience with paid platforms, especially Google and Meta Ads.
• Proven success in running effective Google and Meta campaigns.

Responsibilities

• Develop and execute paid search strategies to increase member acquisition.
• Monitor and analyze PPC campaigns to maximize ROI.
• Manage PPC and paid social budgets effectively.

Skills

Analytical mindset

Strategic thinking

Creative mindset

Passion for marketing

Fluency in English

Job description

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Performance Marketing Manager (Full-Time/Remote), reading

Client: Digital Smile Planning

Location: Reading, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 27.06.2025

Expiry Date: 11.08.2025

Job Description:

Smile is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover.

Smile is committed to revolutionising healthcare accessibility and affordability in Australia. It is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies.

Since 2017, Smile has operated with a globally distributed team.

The Role

Role Objectives

We seek a performance marketer with a proven track record in driving growth using paid platforms such as Google Ads, Meta Ads, Bing Ads, TikTok, etc. You will be responsible for increasing revenue and sales for our dental cover products, reporting to the Head of Marketing, and working full-time (40 hours/week) with at least 6 hours overlap during 8 am-5 pm GMT+10 (Brisbane, Australia).

Key Responsibilities

• Develop and execute paid search strategies to increase member acquisition across platforms like Google and Bing.
• Design and implement paid social campaigns to acquire and retain members.
• Create platform-specific ad creatives and detailed plans for revenue growth.
• Monitor, analyze, and optimize PPC campaigns to maximize ROI and reduce costs.
• Collaborate with sales to align messaging and foster enterprise growth.
• Conduct keyword research, manage bids, and optimize landing pages.
• Manage paid social campaigns, optimize targeting, creatives, and landing pages.

Own the Complete Funnel

• Generate leads and revenue through targeted campaigns at all funnel stages.
• Track and analyze funnel metrics daily.
• Identify issues and optimize campaign and website performance.
• Report insights regularly and coordinate with stakeholders.

Budget Management

• Manage PPC and paid social budgets effectively, balancing cost and performance.

Testing

• Develop hypotheses, implement testing plans, and conduct A/B tests to improve campaigns.

Performance Reporting

• Generate reports on PPC and paid social metrics, providing actionable insights.

Explore New Platforms

• Identify new opportunities for growth, experiment, and learn from data.
• Work with creative teams to align messaging with brand guidelines.
• Coordinate with SEO and marketing teams to align strategies.
• Communicate performance and insights to stakeholders.

Key Performance Indicators

• Drive growth in dental cover sales.
• Ensure positive ROI and monitor customer acquisition costs.

Ideal Profile

Must meet all the following:

• Passion and excellence evidenced by references.
• Extensive experience with paid platforms, especially Google and Meta Ads.
• Proven success in running effective Google and Meta campaigns.
• Analytical, strategic, and creative mindset.
• Growth mindset, eager to learn and improve.
• Fluent in spoken and written English.
• High integrity.

What's on Offer?

• 100% remote work.
• Full-time stability.
• Work in a compatible time zone.
• Join a successful, nearly 20-year-old organization.
• Be part of a national Australian company.
• Contribute to a meaningful mission.
• Work with top leadership and a supportive team.
• Enjoy a cohesive marketing strategy aligned with broader goals.