Performance Marketing Manager

Awaze; Manchester; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

Awaze is seeking a commercially driven Performance Marketing Manager to own the paid media strategy for the Novasol brand and drive high-quality customer acquisition in a fast-paced travel market.

You will lead optimization, leverage AI-driven solutions, and collaborate across Revenue Management, Brand, SEO, Product and Analytics to ensure coherent performance across core brands including Hoseasons, Cottages.com & James Villas. Hybrid working is available.

Qualifications

• Proven experience managing PPC campaigns at scale and measuring impact.
• Strong commercial mindset linking paid media to revenue and margins.
• Solid grounding in measurement, attribution and test‑and‑learn approaches.
• AI-literate with hands-on use of automation to improve performance.

Responsibilities

• Own end-to-end paid media strategy for the Novasol brand.
• Lead day-to-day optimisation of campaigns to maximise ROI.
• Leverage AI-driven tools and platform innovations for better performance.
• Design and run structured testing across structure, creative, pages, audiences and bids.
• Coordinate with Revenue Management to align with pricing and occupancy.

Skills

PPC campaigns at scale

Commercial acumen

Measurement & attribution

AI-driven automation

Creative supply chain management

Paid social & programmatic

Budget accountability

Travel industry experience

Tools

Search Ads 360

Job description

The Role

We're looking for a commercially driven, forward-thinking Performance Marketing Manager to lead our paid media strategy for our Novasol brand.

Paid media is evolving faster than ever, and we need someone who understands the fundamentals but is constantly thinking about how to improve, innovate, and stay ahead of the curve — someone who brings a genuinely commercial mind, an inquisitive streak, and fluency in how AI is reshaping performance marketing.

You’ll take ownership of our paid activity for Novasol, working within our broader performance team across core brands including Hoseasons, Cottages.com & James Villas. With responsibility for a significant budget and ambitious targets, you’ll play a key role in driving high-quality customer acquisition in a highly competitive travel market.

You’ll thrive in a fast‑paced environment, be comfortable balancing strategic planning with hands‑on optimisation, and build strong collaborative relationships across teams including Revenue Management, Brand, SEO, Product and Analytics.

What You’ll Be Doing

• Own the end-to-end paid media strategy for the Novasol brand
• Lead day-to-day optimisation of campaigns, ensuring budgets are allocated effectively to maximise ROI and commercial performance
• Leverage automation, AI-driven solutions and new platform innovations to continuously improve performance
• Design and run a structured testing programme across structure, creative, landing pages, audience strategy and bidding models, applying sound measurement and incrementality frameworks to validate results
• Work closely with Revenue Management to align performance activity with pricing, occupancy and commercial priorities
• Manage the creative supply chain with Brand and Creative teams — briefing, production timelines and asset delivery — ensuring messaging and creative supports broader marketing objectives
• Partner with SEO and Product teams to improve landing page performance, conversion rates and overall customer journey
• Analyse and report on performance trends, surfacing risks and opportunities with clear, commercially‑framed recommendations
• Monitor competitor activity and industry developments to ensure we remain ahead in an increasingly competitive PPC landscape
• Contribute to a culture of innovation within the performance team, championing new ideas, tools and ways of working
• Ultimately, you’ll be accountable for delivering performance and ensuring paid channels continue to be a key driver of acquisition for Novasol.

What We’re Looking For

We're looking for someone who combines strong paid media expertise with commercial acumen, curiosity, and a collaborative mindset.

Experience & Technical Skills

• Proven experience managing PPC campaigns at scale is essential (Search Ads 360 experience desirable)
• Strong commercial mindset and analytical skills — able to connect paid media performance to revenue, margin and business outcomes, not just channel metrics
• Solid grounding in measurement and testing frameworks — attribution, incrementality and structured test‑and‑learn methodology
• AI‑literate, with hands‑on experience using automation and AI‑driven tools to improve paid media performance
• Experience managing a creative supply chain — briefing and working with creative teams or agencies to keep campaigns fresh and effective
• Experience managing paid social and programmatic activity desirable
• Experience managing significant budgets with clear accountability
• Experience within travel or another fast‑paced, seasonal, commercially‑driven industry is desirable

Behaviours & Mindset

• Comfortable working in a fast‑paced, target‑driven environment
• Highly collaborative — able to build strong relationships across Revenue, Brand, SEO, Product and Analytics teams
• Naturally inquisitive — comfortable questioning assumptions, testing hypotheses and exploring new platform and industry developments
• Commercially minded — understands how paid channels drive business outcomes, not just channel metrics
• Detail‑oriented but able to think strategically

About Awaze

Our mission is clear - to create amazing holidays with Europe’s widest choice of holiday homes.

With more than 110,000 properties across Europe, we are the largest managed vacation rentals business in the region. Our ambition is not only to be the biggest, but the best provider of holiday homes in Europe.

As travel continues to evolve, we are focused on what comes next. We will keep strengthening our relationships with guests and homeowners, continuously improving the way we work, and delivering strong performance. By making things simpler and smarter, we are building a business that is ready for what’s next - powered by proud, passionate and inclusive people.

Worth knowing

We offer the best of both worlds: the energy of the office and the freedom of home, with hybrid working that lets you have a mix of office and remote work in a fast‑paced, collaborative environment.

We’re committed to running an inclusive and accessible recruitment process. All applicants will receive equal consideration for employment, and if you have any specific requirements or adjustments needed for the interview, just let us know when you accept your invitation - we’re happy to accommodate.