Performance Marketing Manager

30000 The Condé Nast Publications Limited; Greater London; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

25 days holiday

Pension

Private healthcare

Season ticket loans

Dog-friendly office

Magazine subscriptions

Learning Hub

Job summary

Condé Nast in London is seeking a Performance Marketing Manager with 7+ years of experience in paid media across Meta, Google and TikTok to lead growth for consumer brands.

You will own end-to-end digital strategy, manage substantial budgets, collaborate with CRM, Partnerships and brand teams, and drive ROI, CPA and LTV through data-driven optimization and cross-channel campaigns.

Qualifications

• Minimum 7 years in paid media/digital marketing.
• Experience driving ROI/CPA/LTV in consumer brands.
• Cross-functional collaboration across marketing teams.

Responsibilities

• Define and execute end-to-end digital marketing strategies across paid, owned and earned channels.
• Manage large budgets and optimize campaigns to maximize ROI and growth.
• Collaborate with CRM, Partnerships and brand teams to align plans.

Skills

Paid media

ROI optimization

Campaign management

Data-driven

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Company Overview

Condé Nast is one of the world’s most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today’s most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company’s owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.

Location: London, GB PERFORMANCE MARKETING MANAGER

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Vanity Fair, Wired, and many others. The company’s award-winning content reaches 84 million consumers in print, 367 million in digital and 379 million across social platforms, and generates more than 1 billion video views each month. Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts, including The New Yorker Radio Hour, Vanity Fair’s Little Gold Men, and Vogue Stories.

The company is headquartered in New York and London and operates in 32 markets worldwide, including China, France, Germany, India, Italy, Japan, Mexico & Latin America, Russia, Spain, Taiwan, the U.K. and the U.S, with local licence partners across the globe.

Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday).

What you\'ll do

You will help create and develop our digital marketing strategy across paid channels as well as owned and earned media, to drive growth for all consumer business areas, strategically planning full-funnel campaigns with a focus on delivering customer acquisition targets. You will serve as the team\u2019s digital media specialist, responsible for defining best-in‑class digital media strategies, managing channel performance and using data to optimise performance to maximise ROI, CPA and LTV.

Key Duties & Responsibilities

With the support of the European Performance & Growth Director, you will drive consumer revenue growth through acquisition, retention and engagement marketing campaigns that align to our strategy. You will plan and deliver full-funnel strategies across digital channels and will work with the CRM and Partnerships Marketing Managers to plan and deliver cross-channel campaigns. The Performance Marketing Manager is responsible for leading the digital marketing strategy and execution across magazine subscriptions, memberships and ecommerce products across all of our brands. With a strong focus on digital growth, you will define and deliver integrated marketing plans that drive acquisition, retention and lifetime value KPIs.

You will build strong cross-funcitional relationships to develop creative, high-performing campaigns, collaborating closely with commercial, legal and brand teams to maximise opportunities. You will analyse and optimise activity through data-driven insights to deliver sustained growth. You will proactively identify new growth opportunities including emerging channels and strategies, partnerships and testing roadmaps. You will manage marketing budgets to deliver set revenue and performance targets, reporting to stakeholders on marketing impact, learnings and opportunities.

What will you be doing?

You will help create and develop our digital marketing strategy, across owned, earned and paid channels, to drive growth for all consumer business areas, strategically planning full-funnel campaigns to drive awareness, consideration and acquisition. You will lead the execution of the digital marketing strategy across all channels, managing budgets to meet KPI and revenue targets. You will own the end-to-end processes, including approvals and QA, adhering to set deadlines. You will work closely with the Partnerships and CRM Marketing Managers to align strategies and ensure cross-channel integration that maximises impact. You will support and help elevate their plans through strategic guidance and optimisation, ensuring initiatives are prioritised according to business value and growth potential. You will serve as the team\u2019s paid media specialist, responsible for defining best-in‑class paid media strategies, managing channel performance and continually optimising performance to maximise ROI and LTV. You will work with our European Consumer Revenue analysts to consistently monitor & optimise your KPIs and the levers that impact them, using the data / analytics to critique our current strategy and create test & learn plans that will inform the future strategic direction of your campaigns, balancing innovation against current performance. You will regularly present your learnings and future plans back to key stakeholders in the most relevant way. You will also work with the data intelligence team and the CRM & Segmentation to ensure the right customer targeting and data set up for certain campaigns, utilising our customer data platform. You will work with both internal & external designers to develop the marketing creative strategy to ensure our marketing assets are best in class at driving performance and compliments the brands. You will help forecast our future performance and make informed recommendations on how to develop our plans, based on performance, market trends and new opportunities.

Who you are

A performance-driven digital media expert with a minimum of 7 years experience of running and optimising campaigns on paid media platforms including Meta, Google & TikTok that is confident managing significant budgets and driving measurable ROI. Client side consumer marketing professional with relevant experience working on DTC or B2C within fast paced consumer sectors (such as fashion, beauty, tech or media). Experience of successfully managing affiliate programmes, such as AWIN or Impact. Proven experience managing vendors and external partners, overseeing agency relationships end-to-end - i.e. from briefing and budgeting, to performance reviews and optimisation. Proven track record of driving business impact and devising fully integrated marketing strategies to deliver both acquisition & retention objectives and KPIs such as CPA and LTV. Solid understanding of the full marketing mix, with experience integrating digital activity with CRM, partnerships, print media and events to maximise impact. Driven, enthusiastic with strong commercial acumen and excellent organisational skills and ability to deal with a broad variety of tasks & prioritise workload effectively, including project management and coaching others. Ability to work collaboratively with excellent people skills; you will need to be confident working with and aligning cross-functional teams who may have conflicting priorities. Highly analytical, utilising data to uncover insights and opportunities, testing new approaches and continually improving marketing effectiveness. This includes an expertise in data platforms and tools that will drive improvements in attribution modelling, DMP integration, and our overall analytics processes.

Benefits

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• We’re a dog-friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
• We encourage personal and professional growth through the Condé Nast Learning Hub, where you’ll find an extensive portfolio of learning courses and training available in local languages.
• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

Equal Opportunity

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

Company Insight

Condé Nast is a global media company home to iconic brands including Vogue, GQ, AD, Condé Nast Traveler, Vanity Fair, Wired, The New Yorker, Glamour, Allure, Bon Appétit and many more. Headquartered in New York and London, the company produces award-winning journalism, content and entertainment for every platform today and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico, Spain, the U.K. and U.S., and Taiwan.

At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.

For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram.