Director, European CRM & Segmentation

30000 The Condé Nast Publications Limited; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days holiday

Private Healthcare (Bupa)

Season ticket loans

Eye tests

Dog friendly office

Magazine subscriptions

Condé Nast Learning Hub

Employee Resource Groups

Job summary

Condé Nast is seeking a senior CRM/MarTech leader to drive direct-to-consumer revenue across Europe. Based in London, you will own multi-channel campaigns, leverage CDP solutions, ensure GDPR compliance, and coach a three-person team to optimise engagement and CLV.

You will collaborate with European marketing teams and global counterparts to scale CRM programs across subscriptions, products and partnerships, delivering measurable revenue growth.

Qualifications

• 10+ years in CRM management and data-driven marketing.
• Hands-on experience with international or European markets.
• Proven track record in building and optimising MarTech stacks and automation.

Responsibilities

• Lead a data-driven customer engagement strategy across Europe for subscriptions and products.
• Set up and optimise multi-channel campaigns (email, web, push) and CRM workflows.
• Develop micro-segmentations and drive GDPR-compliant data quality with Legal and CDP teams.
• Coach a team of three direct reports and partner with global teams to scale best practices.

Skills

CRM management

CDP setup

MarTech analytics

Team leadership

Job description

Condé Nast is one of the world's most renowned media publishing companies, creating and distributing every type of media today, spanning print and digital publishing in all formats. With a portfolio of some of today's most influential brands, the company continues to grow its audience through a global operational and content infrastructure across its 12 owned and operated markets. Headquartered in New York City, the company's owned and operated markets include China, France, Germany, India, Italy, Japan, Mexico & Latin America, Spain, Taiwan, UAE/Dubai, the U.K., and the U.S., with additional local license partners in over twenty additional markets across the globe. Lead brands include Vogue, The New Yorker, GQ, Architectural Digest, Condé Nast Traveler, Vanity Fair, Wired, Allure, Ars Technica, Bon Appétit, House & Garden, Pitchfork, Tatler, and Vogue Business.

Job Description Location: London, GB Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others. We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms. Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture. innovation.

Condé Nast is a global media company, home to iconic brands including Vogue, GQ, Glamour, CN Traveller, Vanity Fair, Wired, The World of Interiors, House & Garden and Tatler, among many others. We are headquartered in New York and London and operate in 32 markets worldwide, with a footprint of more than 1 billion consumers across print, digital, video and social platforms. Condé Nast thrives on collaboration, and our teams come together in the office four days a week (Monday - Thursday). We value diversity of background, views and cultures. We celebrate people for their personal qualities, skills and contributions, recognising the power our brands have to influence and shape culture. innovation.

The Role

The Role You’ll join the European Consumer Revenue team which is responsible for driving direct-to-consumer (DTC) revenue for all Condé Nast’s brands (Vogue, GQ, Glamour, Vanity Fair, Condé Nast Traveller, Architectural Digest, La Cucina Italiana, Tatler, House & Garden and World of Interiors), to include revenue streams such as newsstands & subscriptions, memberships, consumer products such as the Vogue Festive Calendar, as well new and developing DTC propositions. This role is based in our London office. What will you be doing? Reporting into the Executive Director, Consumer Revenue, you will lead a data-driven customer engagement strategy and execution across all European markets for print subscriptions, digital subscriptions, consumer products and any editorial collaborations. Your KPIs will be engagement (open rate, CTR, active users by segment), churn and CLV, product sales, revenue and the adoption of CRM and MarTech tools (TD and Iterable). You will be an expert in setting up and operating a CDP (experience with Treasure Data highly preferable), working with the Customer Data Product Team and Legal to drive data quality assurance and GDPR compliance, as well as setting up valuable micro-segmentations. You will design and launch personalised, multi-channel campaigns (email, push) targeting key customer segments, optimising customer acquisition, retention, lifetime value, and campaign performance, as well as automating campaigns and driving operational efficiencies where possible. You will work closely and effectively with the European Performance Marketing Director to create the best end-to-end campaigns to drive performance and hit revenue targets, as well as establishing a high-performing culture among your teams. You will create test and learn programmes, based on customer segmentations using behavioural, demographic and value-based insights to drive revenue growth. You will deliver the operations plan that ensures best practice is adhered to across all markets. You will collaborate with local marketing teams across Europe to tailor the central strategy to market-specific needs. You will also collaborate closely with global teams to leverage best practices and ensure their effective implementation across European teams. You will coach and develop a team of three direct reports. Alongside that, you will collaborate with various internal and external teams to achieve agreed critical metrics across the entire sales funnel, ensuring your strategy aligns with the wider company’s and responding to the current business & market demands. You will help set the culture of being curious, creative and analytical to those in your team and the cross-functional teams you work with. You will keep abreast of industry trends, benchmarks and new technology, identifying any new opportunities and ensuring your strategy aligns with best-in-class practices.

Who you are:

• An enthusiastic, driven and experienced marketing professional with 10+ years experience in CRM management, as well CDP set up and optimisation, leveraging of analytics platforms and content management systems.
• Must have hands‑on experience in international or European markets, managing both in‑person and virtual teams
• You will have a demonstrable track record in setting and developing a MarTech suite that enables automation, data integration and campaign management. This will include not just implementing SaaS solutions, but additionally developing bespoke enhancements to maximise business impact/deliver competitive advantage. This will be at a multi‑channel level (email, web personalisation, SMS, in‑app, social, etc).
• Excellent commercial acumen who has a track record of strong performance across several channels including subscriptions and digital through a comprehensive strategy for owned marketing channels
• Highly strategic, analytic and curious thinker who constantly strives for more revenue and efficiencies through data‑driven hypotheses
• Embraces change with the ability to be flexible on pre‑existing theories, plans or ways of working
• Comprehensive understanding of customer loyalty and retention strategies and good knowledge of the best current marketing technologies available
• Strong management & leadership skills with the ability to prioritise own time and time of the team, thrives on accountability and ownership and appreciates the importance of team development.
• Experience managing a team of at least two direct reports
• An impressive collaborator with strong influencing skills
• Excellent presentation skills, ensuring the approach is tailored appropriately for the stakeholders
• Resourceful, innovative and enjoys working under pressure

What benefits do we offer?

• 25 days holiday (plus bank holidays) and extra days of annual leave if you move house or want to volunteer.
• You’ll have access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans and eye tests.
• We offer a range of tools to support your wellbeing, including core hours, 10 remote days (from home or a country with a Condé Nast office location), access to our Employee Assistance Programme, corporate gym membership and cycle to work scheme.
• We’re a dog friendly office, plus you’ll enjoy discounts and magazine subscriptions, keeping you up to date with all things Condé Nast.
• We encourage personal and professional growth through the Condé Nast Learning Hub where you’ll find an extensive portfolio of learning courses and training, available in local languages.
• Our Employee Resource Groups provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

Condé Nast is a global media company home to iconic brands including Vogue, GQ, AD, Condé Nast Traveler, Vanity Fair, Wired, The New Yorker, Glamour, Allure, Bon Appétit and many more. Headquartered in New York and London, the company produces award‑winning journalism, content and entertainment for every platform today and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico, Spain, the U.K. and U.S., and Taiwan.

At Condé Nast we value diversity of background, views and cultures. We celebrate people for their personal qualities, their skills and contributions. And we recognize the power our brands have to influence and shape culture, catalyze action and help make our world a better place for all.

For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer for Twitter and @condenastcareers for Instagram.