Performance Marketing Manager

Kraken; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Kraken is seeking a growth-minded paid media leader who can own multi-market channels, design tests, set budgets, and measure impact. You’ve shipped campaigns from zero to scale and know how to justify every test with data.

You will partner with Creative, MarTech, Product, and Analytics to localize messaging, optimize landing pages, tracking, and onboarding, aiming for funded customers and clear payback. A successful candidate blends hands-on craft with rigorous judgment, treats markets as local

Qualifications

• You’ve built a paid channel from zero and can explain setup and outcomes.
• You run dozens of tests monthly with hypotheses, budgets, and metrics.
• You identify local growth opportunities across countries.
• You understand CAC, attribution, incrementality, LTV and payback.
• You know paid campaigns on web and app, including tracking and optimization.

Responsibilities

• Prioritize channels and campaigns with largest upside and payback potential.
• Launch tests with the right team across creative, MarTech, and measurement.
• Make markets feel local by adapting language, media habits, and rules.
• Assess results beyond ROAS focusing on funded customers and payback.
• Scale winners by converting into real campaigns with cross-functional teams.
• Collaborate with paid team to share learnings and improve efficiency.
• Follow the customer journey from click to signup and first use.

Skills

Paid acquisition

A/B testing

CAC/LTV

Campaign measurement

Cross-country growth

Job description

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The opportunity

• Prioritize the next channels and campaigns to test. Size the upside by market, find the regional platforms and media partners people actually use, then place the biggest bets where customer fit and payback potential are strongest

• Get tests live with the right team around you. Work shoulder to shoulder with creative strategists, the creative team, and MarTech on the message, format, landing page, tracking, and campaign setup. Own partner conversations, budgets, QA, and the first performance read

• Make each market feel local. Learn the audience, language, media habits, and rules in each country. Build for that market, then carry what works to the next one

• Call the result honestly. Look beyond platform ROAS to funded customers, cohort quality, CAC, incrementality, and payback. Change or stop weak tests quickly; give strong ones room to grow

• Own the winners. When a test clicks, build it into a real channel: develop new creative and campaign types with Creative, strengthen measurement with MarTech, and grow spend as customer value and payback hold

• Collaborate with paid team members to be best in class growth scale and efficiency. Share tests and learnings openly, help other channel owners, and find ways to make a win in one market work elsewhere

• Follow the customer past the click. Work with Creative, Product, Data, and MarTech to fix tracking and improve landing pages, signup, funding, and first use

What you bring

• You’ve built a paid channel from zero and made it meaningful. You can tell us what you set up, what failed, and the call that changed the result

• You can run dozens of tests a month without turning them into a blur. You know which channels and campaigns matter most and give each test a hypothesis, budget, measurement plan, and next decision

• You know how to find local growth opportunities across countries. You don’t assume that the playbook from one market will work in another

• You’re at home in CAC, attribution, incrementality, cohort quality, LTV, and payback. You can work through messy data with an analyst and still make a clear call

• You know how paid campaigns actually work on web and app: audiences, creative, conversion tracking, optimization, and the path to a funded customer

• You know how to turn a promising channel strategy into campaigns with creative strategists, the creative team, and MarTech. You get into the message, format, landing page, and tracking when that’s where the problem is

• You’re competitive about outcomes and generous with teammates. You challenge ideas, change your mind when the evidence changes, and share what you learn

Nice to haves

• Crypto experience is a plus. We care more about strong judgment, hands-on craft, and proof you can find and scale profitable growth

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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