Performance Marketing Manager

World Mobile; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A pioneering telecommunications company in Greater London is seeking a dynamic Performance Marketing Manager to drive customer acquisition and engagement through innovative, data-driven marketing campaigns. The successful candidate will leverage their expertise in various advertising platforms and digital channels to enhance World Mobile's performance and market presence. This role requires strong analytical skills, creativity, and a passion for our mission. Join us to help revolutionize the telecom industry together.

Qualifications

• 3+ years’ experience in digital marketing or demand-generation role.
• Proficiency in analytics and advertising platforms.
• Strong creative and analytical skills.

Responsibilities

• Develop and execute performance marketing campaigns.
• Monitor and analyze campaign performance.
• Collaborate with the creative team for engaging content.
• Review competitor activity to maintain a competitive edge.

Skills

Digital marketing

Data analytics

Campaign management

Creative writing

Social media advertising

Tools

Google Analytics

Google Ads

Facebook Ads

Meta Ads Manager

X Ads Manager

TikTok Ads Manager

Job description

About US: At World Mobile, we are on a mission to revolutionise the trillion-dollar telco industry by delivering a fairer, better network for all. We’re pioneering a unique blend of balloons, blockchain, and hybrid connectivity to build an unstoppable wireless network run by the people, for the people. Our goal is to disrupt the telco industry and create a global sharing economy that benefits everyone.

About The Role: We are seeking a dynamic and results-driven Performance Marketing Manager to join our growing marketing team. In this role, you will lead the implementation of World Mobile’s digital marketing strategy, driving customer acquisition and engagement through data-driven campaigns. The ideal candidate will have a proven track record in performance marketing and insights as well as a keen interest in the broader marketing mix, with a strong desire to support and collaborate with the wider team.

This role requires a strategic thinker with a hands‑on approach, capable of working independently in a fast-paced environment. You will need to be highly creative, data‑driven and will also be able to gather insights, identify opportunities to innovate and test emerging channels that could play a role in supporting the delivery of performance KPIs beyond PPC, Display and Paid Social.

Responsibilities

• Develop and execute performance marketing campaigns across various digital channels, including search, social media, display, and affiliate marketing.
• Monitor and analyze campaign performance, providing actionable insights and recommendations to meet World Mobile’s goals and KPIs.
• Collaborate with the creative team to produce compelling ad copy and visuals that drive engagement and conversions.
• Review competitor activity and deliver a competitive advantage through targeting, creative and channel strategy.
• Become the face of our performance channels, providing regular reports and presentations on campaign performance to senior management.

Requirements

• 3+ years’ experience working in a digital marketing or demand‑gen role.
• Proficiency in analytics platforms (e.g., Google Analytics) and advertising platforms (e.g., Google Ads, Facebook Ads).
• Experience with Meta, X and TikTok Ads Managers.
• Strong mix of both creative and analytical skills and the ability to interpret data to make informed decisions.
• Experience of working in a fast‑moving entrepreneurial environment with competing deadlines and priorities.
• Growth mindset, pushing the boundaries and not just adhering to the status quo.
• Impeccable levels of organisation and attention to detail.
• A passion for World Mobile’s vision and values.
• Right to work in the UK.