Performance Marketing Executive

Active England; West Oxfordshire; On-site; GBP 35,000 - 55,000; Full time

Job summary

Active England seeks a creative and analytical Performance Marketing Executive to enhance its digital marketing efforts targeting international clients. You will manage a significant budget for campaigns across various platforms, ensuring effective lead generation and engagement within the travel sector. Join us in a pivotal role to drive growth and showcase England as a top active tourism destination.

Qualifications

• Proven experience in digital marketing focused on acquisition.
• Handling budgets of £100k+ with strong ROI.
• Experience in both B2C e-commerce and B2B lead generation.

Responsibilities

• Market active UK travel experiences to international clients.
• Set up, optimize and report on paid media activities.
• Collaborate in a growing marketing team to ensure success.

Skills

Digital Marketing

B2C Marketing

B2B Lead Generation

Analytical Skills

Organizational Skills

Content Creation

CRM Systems

Budget Management

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Looker Studio

Microsoft Office

Job description

Company Description

Active England Tours (AET) is an active travel company providing an unrivalled premium experience for active inbound North American tourists and residents in England. AET runs a high number of beautifully curated, high-end, active tours including guided, self-guided and bespoke cycling, walking, swimming and wellbeing adventures. From our origin in the Cotswolds, we have become the premier provider of active holidays across England. We run trips in Devon, Cornwall, The Lake District, Yorkshire and Northumberland. While running our own direct tours we also work with numerous business partners within the industry, creating and operating their English active holidays.Our mission is to open up England as a destination for active travel and continue to be the go-to travel company to book and work with!We are proud to show off our incredible countryside, seaside and rich heritage.

Role Description

We are seeking a passionate, creative and analytical Performance Marketing Executive to join our growing marketing team.Working collaboratively, you will market active UK travel experiences to international clients through Google Ads, Meta Ads and Email Marketing. As our Performance Marketing Executive, you will play a vital role in developing, nurturing and converting both B2C and B2B leads. Utilising a 6-figure marketing budget, you will have responsibility for the setup, optimisation and reporting of all paid media activity, ensuring that every pound spent delivers results.You’ll join us at an exciting point of the Active England journey, and the chance to play a pivotal role in our continued profitable growth. So if you’re confident working across multiple digital marketing platforms and want to continue growing your career, this job is for you.

Qualifications

• Proven experience in digital marketing, particularly in B2C marketing for acquisition, engagement, and retention.
• Experience in paid media in an agency or in-house setting, managing search and Facebook campaigns.
• Experience handling budgets of £100k+ and optimising campaigns to deliver strong ROI.
• A keen eye for detail, exceptional organisational skills, and the ability to prioritise multiple projects.
• Experience in both B2C e-commerce and B2B lead generation.
• Experience working with CRM systems to manage lead generation and workflows.
• Strong analytical skills with proficiency in Excel/Google Sheets, GA4, and Google Looker Studio or similar
• Proficient in Microsoft Office Suite.
• Creative experience with content creation tools (e.g., Canva)
• A proactive mindset, always looking for new opportunities and ways to push the boundaries of paid media success.
• Ability to work collaboratively as part of a team, while also being proactive and autonomous, ensuring marketing initiatives align with business objectives and are delivered independently when needed.
• Demonstrate a proactive approach to adopting and leveraging new ad technologies.
• Desirable requirements include. An interest in AI and its applications in digital marketing. An interest in the Travel and/or outdoor industry and knowledge of the UK’s geography, particularly the Cotswolds.