Performance Marketing Executive

Inclusion IQ LTD; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

Join a forward-thinking organization as a Performance Marketing Executive, where you will drive customer acquisition and digital growth for a leading sports brand. This dynamic role involves managing performance marketing campaigns, optimizing channels like PPC and paid social, and analyzing data to inform strategy. You'll collaborate with a talented marketing team and build relationships with external partners, all while being part of a supportive and innovative work environment. With flexible work arrangements and opportunities for professional development, this position is perfect for those passionate about data-driven marketing and eager to make a significant impact.

Benefits

Excellent salary

Competitive pension scheme

Career progression opportunities

Collaborative work environment

Flexible work arrangements

Training and development opportunities

Qualifications

• 3-5+ years in B2C, data-driven, or digital marketing roles.
• Strong experience with Google Ads, Facebook Ads, and CRM platforms.

Responsibilities

• Manage performance-based marketing campaigns across digital channels.
• Analyze campaign performance and report on key metrics.

Skills

Google Ads

Facebook Ads

Affiliate Marketing

CRM Platforms

Google Analytics

Shopify

Data Analysis

A/B Testing

SEO

Customer Segmentation

Tools

Google Analytics

Shopify

Job description

Performance Marketing Executive

Inclusion IQ partners with forward-thinking organisations committed to building exceptional teams. We're currently seeking a dynamic and results-driven Performance Marketing Executive for a renowned company in the sports industry known for its iconic brands.

This is your chance to play a pivotal role in driving customer acquisition and fueling the digital growth of a leading sports brand. If you're passionate about data-driven marketing, eager to learn, and thrive in a dynamic environment, this opportunity is for you.

The Role

As the Performance Marketing Executive, you'll be responsible for the end-to-end management of performance-based marketing campaigns across various digital channels. Your key responsibilities will include:

• Campaign Management: Developing and executing paid outbound marketing campaigns to acquire new customers and drive website traffic.

• Channel Optimisation: Managing and optimizing acquisition channels, including PPC, paid social, affiliate partnerships, and email marketing.

• Data Analysis & Reporting: Analyzing campaign performance using Google Analytics, Shopify, and other marketing intelligence tools, as well as reporting on key performance metrics.

• Strategic Collaboration: Working closely with the marketing team to assess and refine campaign success through data-driven insights.

• Relationship Management: Establishing and managing relationships with external agencies, SaaS providers, and affiliate partners.

• Continuous Improvement: Utilizing A/B testing methodologies to optimize conversion rates and stay up-to-date with industry trends.

The Person

Proven Experience: 3-5+ years of experience in a B2C, data-driven, or digital marketing role, focusing on performance marketing.

Technical Skills: Strong experience with Google Ads, Facebook Ads, affiliate marketing, and CRM platforms. Hands-on experience with Google Analytics, Shopify, and ESPs.

Analytical Abilities: Excellent analytical skills, with the ability to interpret data, identify trends, and make strategic recommendations.

Strategic Mindset: Proven track record in developing, executing, and optimizing performance marketing campaigns across multiple channels. Strong understanding of SEO, A/B testing, and customer segmentation.

Communication & Collaboration: Excellent communication and collaboration skills, with a keen eye for detail and organization.

Proactive Approach: Creative thinker and proactive problem solver with a commercially driven and customer-centric mindset.

Why this role?

• Excellent salary

• Competitive pension scheme

• Be part of a rapidly growing global brand with strong career progression opportunities

• A collaborative, innovative, and supportive work environment

• Flexible work arrangements, including hybrid working options

• Training and development opportunities to enhance your expertise in performance marketing