Performance Marketing Executive

Freddie's Flowers; Greater London; On-site; GBP 40,000 - 52,000; Full time

Benefits offered by this job

Training and development support

Cycle to work scheme

Health and Wellbeing sessions

Cut-price flowers for all

Delicious lunches weekly in Battersea

Organic fruit and snacks

Job summary

Freddie’s Flowers is seeking a data-driven Performance Marketing Executive focusing on paid social and affiliate marketing. You’ll own Meta account management, optimise campaigns with data insights, and collaborate with our creative team to brief, produce, and test assets.

The role scales campaigns across channels, exploring TikTok, display and Pinterest while reporting on performance metrics. You will work closely with the Senior Performance Marketing Manager to drive acquisition for

Qualifications

• 2+ years’ experience with Meta Ads Manager and paid social campaigns.
• Experience managing affiliate activity.
• Analytical mindset with complex datasets and KPI tracking.
• Comfortable with Excel/Google Sheets and data visualization tools.

Responsibilities

• Manage day-to-day delivery and optimisation of Meta advertising campaigns to grow customer acquisition for subscriptions and gifting.
• Coordinate affiliate campaign delivery with agency partners and internal teams.
• Experiment with new channels (TikTok, display, Pinterest) and creative testing to inform scaling decisions.
• Analyse paid social and affiliate performance against spend, CPA, conversion rate, and subscriptions.

Skills

Paid social

Affiliate marketing

Meta Ads Manager

Analytics

Excel/Google Sheets

Looker Studio/Tableau/GA4

TikTok

Pinterest

AI tools for automation

Campaign management

Tools

Meta Ads Manager

GA4

Looker Studio

Tableau

Job description

• We’re looking for a data-driven, commercially minded Performance Marketing Executive with a focus on paid social and affiliate marketing to join the marketing team at Freddie’s Flowers
• Paid social, primarily Meta, will be at the heart of this role. You’ll take ownership of the day-to-day management and optimisation of our Meta account, using data-driven insights to improve performance. Working closely with our Senior Performance Marketing Manager, you’ll play an important role in scaling campaigns, acquiring new customers for gifting and growing subscriptions
• Alongside paid social, you’ll help manage the performance and delivery of our affiliate marketing activity. You’ll also have the chance to work on new paid channels such as (but not limited to) TikTok, display, Pinterest as we explore new growth opportunities
• You’ll work closely with our in-house creative team to coordinate paid social assets, ensuring content is briefed, produced and delivered on time. You’ll also gain experience in creative testing and optimisation, using performance insights to help inform future campaigns
• This is a great opportunity for someone with paid social experience who enjoys getting into the detail of campaign performance, is confident working with data and is keen to develop their expertise across a growing range of performance marketing channels
• Manage the day-to-day delivery and optimisation of our Meta advertising account, including campaign set-up, budgets, launches and ongoing performance optimisation to grow acquisition for both subscription and gifting
• Help scale our Meta campaigns by monitoring performance, identifying opportunities and implementing agreed optimisation recommendations
• Work closely with the Senior Performance Marketing Manager to identify opportunities to scale campaigns and creative, monitor performance and fatigue, and implement optimisation recommendations
• Stay up to date with developments in Meta Ads Manager, including automation and campaign delivery, to help evolve our approach as the platform changes
• Coordinate affiliate campaign delivery, working with our agency to ensure assets, offers and campaign requirements are briefed, approved and delivered on time
• Support the development of additional acquisition channels, including display and TikTok, helping to coordinate testing, campaign launches and performance reporting
• Analyse paid social and affiliate performance against key metrics, including spend, CPA, conversion rates, purchases and subscription performance, to identify trends and opportunities to improve results

Benefits

• Training and development support
• Cycle to work scheme
• Health and Wellbeing sessions with The Mind Clinic
• Cut-price flowers for all
• Delicious lunches once a week in the Battersea office
• Lots of organic fruit and tasty snacks

At least 2 years’ experience working with Meta, with hands-on experience creating, managing and optimising campaigns in Meta Ads Manager, either in-house or agency-sideExperience managing campaigns across TikTok, Pinterest or X (formerly Twitter)An interest in exploring how AI can automate analysis and workflows, with some experience incorporating AI tools into day-to-day tasksExperience managing affiliate activity, either in-house or through an agencyA strong analytical mindset, with confidence working with complex datasets, advanced Excel/Google Sheets and data visualisation tools such as Looker Studio, Tableau or GA4Comfortable working in a target-driven role with weekly KPIs. You’ll be proactive in monitoring performance, identifying variances against forecasts and taking action to keep campaigns on track, with support from your managerGerman-speaking ability is a plus, but not essential. We have in-house German-speaking resources to support ad copy and landing pages, alongside translation toolsExperience managing display campaigns, either in-house or through an agency