Performance Marketer

Lovable; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

Lovable is seeking a hands-on paid marketer to run search and social across Google, Meta, Microsoft, and emerging channels such as ChatGPT ads. This IC, senior role focuses on detail and building the machine, not just operating it.

You’ll develop automation with Lovable to read performance, move budgets, catch issues, and deploy changes, driving a largely self-running paid program and robust AI integration.

Qualifications

• 7+ years running paid search and paid social across major platforms.
• Automation-led approach with scripting or agents for reporting, pacing, and optimisation.
• Strong understanding of cross-channel integration and platform APIs.

Responsibilities

• Run paid search and paid social end to end across Google, Meta, Microsoft, and emerging AI surfaces.
• Automate day-to-day with Lovable agents to read performance, pace budgets, flag issues, and implement changes.
• Scale paid social through creative and maintain a diversified asset pipeline.
• Use DSPs (DV360, Criteo, The Trade Desk) for prospecting and retargeting while maintaining efficiency.
• Build and validate tracking (server-side/CAPI, cookies, consent, deduplication) and write incrementality queries.
• Stay hands-on in accounts, running tests on audiences, bids, and creative.

Skills

Paid search

Paid social

Automation scripting

AI integrations

Data analytics

Technical spiking

Budget management

Tools

DV360

Criteo

The Trade Desk

Job description

TL;DR - We’re looking for a hands-on paid marketer to run search and social across Google, Meta, Microsoft, and emerging channels such as ChatGPT ads. You’ll build agents with Lovable that read performance, move budgets, catch issues, and make changes. This is an IC role for someone senior who likes being in the detail and building the machine, not just operating it.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What we’re looking for

• 7+ years running paid search and paid social. You’ve owned significant budgets across Google and Meta, you know your way around Microsoft Ads, and you’ve worked in at least one DSP (DV360, Criteo, or The Trade Desk).
• Automation-led. You don’t do by hand what a script or an agent could do. You’ve built automations for reporting, budget pacing, or optimisation, and you’re comfortable with platform APIs and pulling your own data.
• A social-creative scaler. You understand social scales on creative, and you can keep a diversified asset pipeline moving with the creative team. You’ve taken a paid social channel from small to large and kept it efficient on the way up.
• Efficiency-minded. You think in CAC and payback, and you can tell efficient growth from spend that just looks like growth.
• Hands-on by choice. You’d rather be in the account driving impact than in a deck. You like the detail, and you build things yourself.
• Already building with AI. You use AI day to day, you’re comfortable building agents, and you’ll use Lovable to ship the tools this role runs on.
• Technical spiking. You go deep in at least one of: data analytics, data engineering, or tracking and measurement. You don’t need all three at that level, but you need to be strong in one, comfortable in the rest, and delivering the work yourself.

What you’ll do

• Run paid search and paid social end to end. Own the channels across Google, Microsoft, Meta, and emerging AI surfaces like ChatGPT. You set the account structure, the bids, the budgets, and the targets.
• Automate the day-to-day. Build agents and automations with Lovable that read performance, pace and shift budgets, flag issues before they cost us, and make the changes. The goal is a paid program that mostly runs itself, with you steering.
• Scale paid social through creative. Keep a steady supply of diversified assets in market, and know which creative to push when. You’ve scaled social before, so you know volume and variety are what keep it working.
• Go programmatic where it pays. Use a DSP (DV360, Criteo, or The Trade Desk) to extend into prospecting, retargeting, and new inventory, and hold the same efficiency bar there as everywhere else.
• Protect the signal. This is where your technical depth shows up, and you deliver it yourself rather than handing it to a data team. Build and debug the tracking (server-side/CAPI, pixels, cookies, consent, and deduplication), and write the queries that judge channels on incrementality instead of platform-reported ROAS alone.
• Stay in the details. You’ll be in the accounts, running tests on audiences, bids, and creative, and building most of this yourself. This is a role for someone who wants their hands on the work.

About your application

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