Finance & BizOps, Marketing

Lovable; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Lovable is seeking a Growth Marketing Finance Partner to own the financial architecture behind every marketing dollar. You’ll build models, measurement systems, and operating rhythms that drive growth with executive visibility.

The role requires 4+ years supporting Marketing leadership, strong Excel and SQL skills, and a data-driven mindset in a fast-growing AI-focused company. London-based, on-site collaboration is expected.

Qualifications

• 4+ years supporting Marketing leadership, with strong financial discipline.
• Experience in investment banking, private equity, venture capital, or consulting is valued.
• Bachelor’s degree required; technical exposure is a plus.

Responsibilities

• Own the financial operating plan for Marketing and budget allocation.
• Develop CAC, LTV, and payback models at channel/cohort level.
• Link marketing spend to acquisition, retention and revenue.
• Forecast impact, build repeatable reporting, and track learnings.
• Leverage AI and automation to speed up processes.

Skills

Growth marketing

Financial modeling

Excel modelling

Data-driven

Education

Bachelor's degree

Technical degree preferred

Tools

SQL

BI tools

HEX

Job description

TL;DR: Be the strategic finance partner to the Marketing Org. You will own the financial architecture behind every marketing dollar. You’ll build the models, measurement systems, and operating rhythms that ensure every investment compounds into growth. This is an ownership seat with direct executive visibility, not a reporting function.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What We’re Looking For

Growth marketing strategist: You treat marketing spend as a portfolio of investments, not a cost center. You can decompose a blended CAC, trace attribution across channels, build cohort-level payback models, and tell a CMO exactly where the next marginal dollar should go and where to cut. You have an informed opinion on how brand spend, paid acquisition, and organic loops interact, and you back it with data.

Technical and data-driven: Strong analytical skills, with expert Excel modeling skills as table stakes. Comfortable with data (SQL, HEX, BI tools, or equivalent). You use AI tools and agents to automate work and move faster. Preference for technical degrees or deep technical exposure.

Service-first partner: You bring a proactive, "can-do" attitude to every interaction and own the operationally tedious work required for clean handoffs between teams.

High-slope learner: You learn faster than anyone around you, take ownership immediately, and thrive in low-structure environments. You go from 0-1 and then 1-10.

Experience: 4+ years of relevant experience supporting Marketing leadership. Strong candidates have a foundation in investment banking, private equity, venture capital, or management consulting, combined with operational experience at a high-growth startup, AI company, or scaled technology company. You learn fast, take ownership, and operate well in environments where the playbook doesn't exist yet. Bachelor's degree required.

What You’ll Do

Drive marketing efficiency & planning: Own the financial operating plan for Marketing - budget allocation, campaign ROI analysis, and investment tradeoffs to fuel B2C growth while maintaining unit economics discipline.

Build and own channel-level unit economics: Develop and own the CAC, LTV, and payback models that drive investment decisions at the channel and cohort level. Tie spend to acquisition, retention, and revenue so that marketing leadership and finance are operating from one shared source of truth. Pressure-test assumptions continuously — what's working, and what's not, and where the next dollar should go.

Connect marketing performance to company outcomes: Work across the organization to ensure marketing investment ties to measurable business results. Analyze market trends, competitive spend, and channel dynamics to inform forward-looking strategy and ensure capital is deployed where it compounds.

Support experimentation, reporting, and forecasting: Partner with Marketing to size tests, set success metrics, and forecast impact on growth and unit economics. Create clear, repeatable reporting to track performance, targets, variance, and learnings that translate into action.

Accelerate with AI: Use AI agents and automation to collapse the time between question and answer. You're expected to continuously push what's possible, replacing manual processes with scalable infrastructure that moves at Lovable's speed.

We treat all candidates equally