Performance Director

GH05T; Greater London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An innovative social media company is seeking a Performance Director to lead paid social strategies for global clients. This role demands a results-driven leader with extensive experience in managing full-funnel campaigns and stakeholder relationships. You will oversee multi-market activities, ensuring alignment with client objectives and driving performance across the customer journey. With a focus on brand awareness and conversion, you will guide creative strategies and translate insights into actionable recommendations. Join a dynamic team where your expertise will shape the future of social media as a performance driver.

Qualifications

• 6+ years in paid social advertising with global account management.
• Proven expertise in full-funnel campaign execution.
• Strong analytical mindset to derive insights from data.

Responsibilities

• Lead paid social strategy for global corporate clients.
• Develop and scale full-funnel campaigns for brand awareness.
• Build relationships with senior clients and present strategies.

Skills

Paid Social Advertising

Stakeholder Management

Data Analysis

Campaign Strategy

Performance Optimization

Budget Management

Creative Direction

Education

Bachelor's Degree

Master's Degree

Tools

Meta Ads

LinkedIn Ads

TikTok Ads

Google Analytics

Excel

Google Sheets

Keynote

Job description

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GH05T is a social media company that focuses on creating value for businesses through the combination of content and performance. With a history dating back to 2009, we have worked with some of the biggest people and brands in the world.

About You (Overview)

At GH05T, we specialise in delivering high-impact, daily social content that not only resonates but performs. By combining creativity with precision targeting, we help global brands and sports organisations turn social media into a powerful engine for business growth. We don’t just post—we partner with clients to elevate social into a central, strategic pillar of their marketing mix.

You’ll bring a proven track record of delivering measurable impact for corporate clients—navigating complex stakeholder environments, aligning with compliance requirements, and driving performance against clearly defined KPIs. You’re comfortable translating strategy into execution, and thrive on creating social content that not only engages but delivers tangible business value at a senior stakeholder level.

About The Role

As a Performance Director, you’ll lead the paid social performance strategy and execution for one of GH05T’s largest global corporate clients. The core focus of this role is paid social—developing and scaling full-funnel campaigns that drive real business outcomes, with a particular emphasis on brand awareness and consideration as central strategic levers.

You’ll oversee multi-market activity, align with partner agencies globally, and act as the senior strategic voice on all paid social performance. Your remit will cover everything from channel strategy and creative direction to performance analysis and executive-level stakeholder management.

This is a client-facing leadership role that demands deep expertise in paid social platforms, strong commercial acumen, and the ability to guide campaigns from top to bottom of the funnel. You’ll translate insights into action, unlock growth opportunities, and help shape how some leading organisations approach social media as a performance driver.

Responsibilities

• Strategic Leadership & Full-Funnel Planning
• Own the development of paid social strategies across global markets, ensuring alignment with client objectives across brand awareness, consideration, conversion, and demand generation.
• Lead planning and optimisation efforts to deliver performance across the entire customer journey.
• Ensure content, format, and targeting strategies are aligned with funnel stage and business KPIs.
• Act as lead point of contact within a wider agency ecosystem, aligning strategy and performance targets across multiple regions.
• Provide direction and governance across local market activations, driving consistency, collaboration, and effectiveness.
• Support regional media teams with best practice frameworks and guidance.
• Build trusted relationships with senior clients, confidently presenting strategies, performance insights, and investment cases.
• Deliver strategic recommendations grounded in data and market dynamics.
• Anticipate challenges and proactively present solutions to stakeholders across client and agency teams.
• Lead the creation of comprehensive performance reports, tailored for both day-to-day optimisation and senior strategic reviews.
• Translate campaign data into clear, compelling stories that demonstrate impact and guide future planning.
• Oversee the development and maintenance of dashboards and data visualisations to inform performance decisions.
• Work closely with internal teams to ensure all assets are optimised for channel, audience, and objective.
• Guide creative and messaging strategy based on funnel stage, platform nuances, and audience intent.
• Ensure paid social is fully integrated into broader campaign strategies and brand initiatives.
• Stay current on platform developments, emerging tools, and performance trends across paid social.
• Share relevant insights across GH05T and with client teams to inform strategy and encourage innovation.
• Represent GH05T in thought leadership opportunities and strategic workshops as required.
• Contribute to a team designed for scale—starting small, but structured to support rapid growth.
• Take ownership in a self-sufficient, strategically critical role with a high degree of autonomy.

Skills & Experience Required

• 6+ years’ experience in paid social advertising, with hands-on experience managing global or multi-market accounts.
• Proven expertise in planning and executing full-funnel campaigns—from brand awareness to conversion and demand generation.
• Experience coordinating with multiple agencies or regional teams across international campaigns.
• Skilled in stakeholder management, with experience engaging directly with senior clients and internal leadership.
• Strong analytical mindset with the ability to distil data into meaningful insights and business outcomes.
• Proficient in Meta, LinkedIn, TikTok ad platforms, and analytics tools such as Google Analytics.
• Highly confident with budget management, pacing, forecasting, and reporting.
• Advanced skills in Excel/Google Sheets and Keynote (essential).
• Commercially focused, results-driven, and highly collaborative.
• Experience in corporate and B2B environments.
• Comfortable thriving in a fast-paced, high-performance setting.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Marketing Services

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