Performance Creative Strategist

Trinny London Limited.; England; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

25 days holiday

Starter Stack and swag

Product allowance (£500 annual)

Company discount

Health & wellbeing benefits

Personal development budget

Family-friendly packages

Pension scheme

Cycle to work

Office socials

Rewards and recognition

Job summary

Trinny London Limited. is seeking a dynamic Performance Creative Strategist to shape how we scale paid social creatively and strategically. You will join the Digital Team, report to the Head of Paid Media, and bridge creative with performance marketing to drive growth and brand equity.

You will own the end-to-end creative strategy lifecycle, crafting high‑performing video, static, UGC, and founder-led ads while collaborating with influencers and our in-house editor. Hybrid working applies.

Qualifications

• Proven experience in paid social creative or digital advertising.
• Strong understanding of how creative drives performance across funnel.
• Proven ability to use ad analytics to inform creative decisions.
• Creative thinker with strong taste and commercial instinct.
• Ability to influence senior leadership with data‑led creative.

Responsibilities

• Own the creative strategy and execution for mid- and lower-funnel paid social advertising.
• Translate performance metrics into actionable testing themes and sharper storytelling.
• Manage full creative lifecycle from briefing to execution and scale across assets.
• Direct content capture at shoots and brand campaigns for a continuous stream of assets.
• Collaborate with influencers/UGC creators to produce authentic ad assets within budget.
• Work with in-house editor to deliver high-performing video assets efficiently.
• Champion test-and-learn mindset with structured creative testing methodologies.
• Maintain a robust paid social asset library and explore AI workflows.

Skills

Paid social creative

Performance marketing

Digital advertising

Data-led decision making

Cross-functional collaboration

Influencer/UGC coordination

Video asset creation

Creative strategy execution

Tools

Meta Ads

TikTok Ads

Job description

Are you ready to rethink your routine? We’re looking for a dynamic Performance Creative Strategist to join our Digital Team, shaping how Trinny London shows up at scale across paid social. Reporting into our Head of Paid Media, sitting at the intersection of creative, performance marketing, brand marketing and social, using insight to inform ideas and ideas to drive growth. This is a hands‑on role for a creative thinker who understands performance - someone who knows how to turn learnings into better briefs, sharper storytelling, and stronger conversion. You will blend creativity with strategic insight, understands the media landscape, digital culture, and the beauty sector, and can inspire teams and partners for breakthrough communications.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

Our Values

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

The Role

Own the creative strategy and execution for our mid- and lower-funnel paid social advertising, developing high‑performing creative that drives both commercial results and brand equity.

Your day to day responsibilities will look like this:

• Partner closely with Performance Marketing to align paid social creative strategy with channel goals, test priorities, and budgets, translating data into clear creative direction.
• Translate performance metrics and real-time ad insights into actionable, prioritised testing themes, sharper storytelling, and quick iterations.
• Own the full creative strategy lifecycle from briefing and concept phase through to execution and scale, building high-converting video, static, UGC, and founder‑led ads.
• Shape and direct content capture at e‑commerce shoots, events, and brand campaigns to ensure a continuous stream of optimal paid social assets.
• Source, brief, and collaborate with influencers and UGC creators to produce authentic, disruptively creative ad assets while effectively managing the UGC budget.
• Partner day‑to‑day with an in‑house editor to deliver, refine, and scale high‑performing video assets efficiently and at pace.
• Champion a test‑and‑learn mindset, running structured creative testing methodologies to optimise messaging, visual hooks, and story formats based on real‑time results.
• Maintain a robust paid social asset library and explore AI and agentic workflows to continuously improve and scale our creative process.

Requirements

• Proven experience in paid social creative, performance marketing, or digital advertising, either in-house or agency.
• Strong understanding of how creative drives performance across the funnel, particularly mid‑and lower‑funnel.
• Proven ability to use ad analytics to inform creative decisions and ad optimisation.
• A highly creative thinker with strong taste, attention to detail, and commercial instinct.
• Comfortable managing multiple projects and stakeholders in a fast‑paced environment.
• Ability to influence senior leadership with data‑led creative, while seamlessly collaborating sideways to align our performance, brand, and production teams.
• Knowledgeable about the needs and best practices of different social channels, particularly Meta Ads and TikTok Ads.
• Confident communicator who can collaborate cross‑functionally and present ideas clearly.
• Passion for beauty, skincare, and digital culture, with a strong sense of what resonates on social.

We always love to hear from anybody interested in the Trinny London team! Although we are looking for the essential skills listed above for this role, we’re always keen to hear from ambitious individuals looking for their next challenge.

Benefits

• Hybrid and flexible working, with core working hours
• 25 days holiday (we're also partial to a handful of spontaneous and well‑earned Wellbeing Days throughout the year, as well as Early Finish Fridays and Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Your Beauty Wallet: You'll receive a £500 annual product allowance to explore and enjoy our full range of Trinny London products
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash (including dental, optical & audiological care)
• An annual personal training and development budget
• Enhanced family friendly packages to support birthing & non-birthing parents
• Pension scheme
• Workplace nursery scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)

Equal Opportunities

We celebrate diversity in our customers, our products, and the teams we build. We champion inclusivity and want everyone to be authentically themselves in the workplace.

At Trinny London we want our brand to represent our community and customer. While we particularly champion and encourage applications from our vibrant 40+ community, we welcome applicants of all ages, backgrounds, and experiences—ensuring an inclusive, age‑diverse workplace where everyone feels celebrated and valued.