Performance Creative Producer, Europe

Whatnot; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Whatnot is seeking a Performance Creative Producer to scale high-quality creative content across digital channels. As the first creative hire in Europe, you'll produce authentic content and collaborate with teams to optimize performance. This role requires creativity, independence, and strong editing skills.

Benefits

Flexible time off

Health insurance options

Work from home support

Monthly allowances for expenses

Retirement and pension plans

Paid parental leave

Qualifications

• 5–8 years of experience in creative production or performance marketing.
• Proven ability to produce native-style ads for social platforms.

Responsibilities

• Create and adapt short-form video content for paid social media.
• Collaborate with freelance editors and shoot/edit content.

Skills

Creative Production

Performance Marketing

Video Content

Editing

Collaboration

Tools

Capcut

InShot

Premiere

Job description

Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe, enabling users to buy, sell, and discover their favorite items. We are redefining e-commerce by blending community, shopping, and entertainment into a unique platform. As a remote, co-located team with hubs in the US, UK, Ireland, Poland, and Germany, we are building the future of online marketplaces together.

Our offerings range from fashion, beauty, and electronics to rare collectibles like trading cards, comic books, and live plants. Our live auctions cater to diverse interests.

As one of the fastest-growing marketplaces, we are seeking bold, forward-thinking problem solvers across all functions. Stay updated with Whatnot's latest news on our blogs and join us in enabling anyone to turn passion into business and connect people through commerce.

Role Overview: Performance Creative Producer (EU)

We are looking for a Performance Creative Producer to join the EU marketing team. You will be responsible for scaling high-quality creative content across digital paid channels such as TikTok and Meta. As the first creative hire in Europe, you will source, adapt, and produce native content for ads, working closely with Performance Marketers, category teams, country marketers, and creators to produce authentic content quickly. You will collaborate with our US creative team for support and strategic guidance.

This hands-on, high-output role requires someone who knows what works in social media and thrives in a fast-paced, test-and-learn environment. Over time, you will help shape how we scale creative efforts across Europe and define performance storytelling at Whatnot.

Key Responsibilities

1. Create and adapt short-form video content for paid social media using livestream clips, community footage, and UGC.
2. Brief influencers, sellers, and external creators to produce native-style content that drives results.
3. Collaborate with freelance editors and occasionally shoot/edit content yourself to maintain a steady pipeline.
4. Partner with Performance Marketers to run creative tests, monitor performance, and iterate quickly.
5. Engage with Community and Category Managers to surface content ideas from the community.
6. Establish scalable creative production workflows and partner relationships.

Location Requirement

Applicants must be within commuting distance of our London, UK hub.

Ideal Candidate Profile

You are a creative producer at heart, passionate about making attention-grabbing content that delivers results. You enjoy the process of crafting engaging hooks, editing compelling videos, analyzing data, and optimizing your work. You have experience working in environments with scrappy briefs, fast feedback, and high volume, and excel at turning raw footage into native-feeling performance ads.

You are collaborative yet independent, capable of owning EU creative execution while contributing to a global team.

Qualifications

• 5–8 years of experience in creative production, performance marketing, or social-first video content.
• Proven ability to produce or adapt native-style ads for platforms like TikTok, Reels, Shorts, and Meta.
• Strong editing instincts and proficiency with tools like Capcut, InShot, or Premiere.
• Experience briefing creators to self-shoot content with performance goals in mind.
• Excellent partnership skills working with marketers, community leads, and external talent.
• Understanding of performance metrics (CTR, CPA, ROAS) and how to optimize creative accordingly.
• Self-starting, high-output work ethic—comfortable producing great work independently.

Bonus Skills

• Experience in fast-growing startups, DTC brands, or marketplaces.
• Managing large-scale paid social budgets ($1M+/month).
• Personal content creation background or social video editing experience.
• Building creative processes or small teams.
• Interest or background in collectibles or fashion culture.

Benefits

• Flexible time off and company-wide holidays, including spring and winter breaks.
• Health insurance options (Medical, Dental, Vision).
• Work from home support and home office setup allowance.
• Monthly allowances for cell phone, internet, wellness, childcare, and family planning expenses.
• Retirement and pension plans internationally.
• Additional perks such as product testing allowances and active product use encouraged.
• Paid parental leave of 16 weeks plus a gradual return to work.

Equal Opportunity Statement

Whatnot is an Equal Opportunity Employer. We value diversity and do not discriminate based on race, religion, gender, sexual orientation, age, disability, veteran status, or any other protected status. We believe diverse skills and experiences strengthen our company culture.