Marketing Manager

River Cottage HQ; Axminster; Hybrid; GBP 38,000 - 40,000; Full time

Benefits offered by this job

Delicious meals and coffee on site

Staff discounts for restaurants and on

Two cookery courses a year

Job summary

River Cottage HQ is seeking a creative and experienced marketing professional to lead a broad range of marketing initiatives across a multi-faceted business, including a restaurant, cookery school, accommodation and events.

You will drive campaigns across digital and traditional channels, develop materials for new products and local events, and collaborate with events and sales teams to maximise reach and ROI. A hybrid working arrangement is offered with on-site and home-based days.

Qualifications

• Hard-working self-starter with experience in traditional and digital marketing.
• Experience managing websites in retail/sales environments.
• Experience running online ads and social media campaigns; up-to-date with online trends.
• Creative content creator with strong copywriting and proofreading skills.

Responsibilities

• Manage channels across social media, mailers, website, press releases, magazines, and local leaflets/posters.
• Research audiences, competitors and trends to inform campaigns.
• Plan and execute marketing campaigns for weddings and events with consistent messaging.
• Produce and publish engaging digital and offline content (social posts, blogs, newsletters, photography, video).
• Create films/photos with tutors, chefs and experts for digital and offline use.
• Lead social media presence with a calendar and campaigns; drive growth.
• Collaborate with sales to generate content for posts/ads.
• Maintain River Cottage brand consistency across all channels.
• Monitor, report and optimize marketing performance metrics.
• Manage budgets and allocate resources effectively.
• Oversee SEO strategy and site optimization to boost organic traffic.

Skills

Marketing experience

Digital marketing

Content creation

Copywriting

Social media management

SEO basics

Education

Relevant degree

Tools

CRM systems

Website management

SEO tools

Job description

• We are seeking a creative, experienced and motivated marketing professional to operate as the hub of marketing initiatives for River Cottage, collaborating across company functions to brainstorm, refine and execute strategies that elevate the brand recognition and stimulate client inquiries.
• The successful candidate will be involved in the development of all marketing materials around new products, marketing campaigns, exhibitions, and local events. This is very much a hands‑on role and as well as being self‑motivated, you will work as part of a close‑knit team.
• River Cottage is a multi‑faceted business with a restaurant, cookery school, accommodation and events space hosting weddings, parties and corporate events. We are looking for someone to work across all these areas, engaging and selling to our existing audience, whilst also having a deep focus on developing a new audience. You will be commercially minded, focusing on increasing sales through digital and traditional marketing, striving to hit targets and delivering a strong ROI.
• The successful candidate will also be involved in the development and production of all marketing materials both physical and online around new products, marketing campaigns, exhibitions, and local events.
• We aim to provide a great place to work and blended working forms part of our flexible and inclusive approach to future ways of working. It is an informal arrangement which gives you the option to work some of the week from home and some of the week from River Cottage, with approximately 50% of your time spend on‑site, subject to role requirements business need and regular review.This role requires regular and sometimes short notice visits to site to capture content at events and key moments in the business, which may fall on evenings or weekends.

Job Role

• Working across a wide range of channels including social media, mailers, website, press releases, magazines and local engagement through leaflets and posters.
• Conduct or commission research to understand audiences, competitors and market trends, applying insights to campaigns.
• Work closely with events team to plan and execute marketing campaigns for weddings and events, ensuring consistent messaging & engagement.
• Produce, edit and publish engaging written and visual content, including social posts, newsletters, blogs, press releases, photography and video assets.
• Collaborate with cookery tutors, chefs and other experts to create engaging films and photographic content for digital and offline channels.
• Lead the social media presence, driving interaction and cultivating growth across various platforms with a clear development of a social media calendar and campaign.
• Collaborate with the sales team to generate content for posts and advertising.
• Cultivate and maintain a strong, positive public image for River Cottage by ensuring brand consistency across all communication channels, materials.
• Monitor and report on marketing performance metrics.
• Manage marketing budgets, ensuring effective allocation of resources.
• Oversee SEO strategy and ongoing website optimisation to improve search engine rankings, increase organic traffic and maximise website performance.
• Confident in using CRM systems to support customer engagement and targeted marketing activities.

What we are looking for

• A hard-working self-starter, experienced in all areas of marketing both traditional and digital.
• Experience managing websites in a sales / retail focused business.
• Experience of running online ads, social media campaigns, affiliate marketing and up to date with the latest online trends and developments
• A creative outlook with demonstrable skills of creating content for online channels.
• Good copy writing and proof-reading skills and an eye for detail.
• An understanding of the River Cottage philosophy and the range of products on offer
• A relevant degree together with 3- 5 years’ work experience

What we offer

• A hybrid role, working 40 hours per week.
• A salary of £38-40K depending on experience.
• Delicious meals and coffee when working on site.
• Staff discount for our restaurants and events, which you can use for friends and family, as well as two cookery courses a year for yourself.