Parts Retail Advisor

Finning; Cannock; On-site; GBP 26,000 - 34,000; Full time

Benefits offered by this job

25 days holiday

Bank holidays and life insurance

Up to 7% pension

Annual bonus

Job summary

Finning (UK) Ltd is seeking a motivated Parts Retail Advisor to deliver excellent customer service while driving parts sales growth. You will become a trusted partner to customers, helping them find the right parts and solutions to keep their equipment running and minimise downtime.

This varied role combines inbound/outbound sales, account management, order ownership, and digital engagement using leading platforms and CRM to identify opportunities and deliver exceptional service.

Qualifications

• Experience in parts sales or customer-facing sales roles.
• Track record of meeting sales or customer retention targets.
• Strong communication and relationship-building skills.
• Customer-focused with ability to manage multiple priorities.

Responsibilities

• Handle enquiries via phone, email, and digital channels.
• Identify and supply parts using technical systems and catalogs.
• Prepare quotations and follow up on opportunities to close sales.
• Build and manage customer relationships and portfolio growth.
• Drive new business through outbound calls and follow-ups.
• Own orders from enquiry to delivery.
• Manage backorders and resolve supply issues with internal teams.
• Promote Finning's digital solutions and e-commerce.
• Utilize CRM and AI tools to enhance interactions and identify opportunities.

Skills

Parts sales

Customer service

CRM systems

Microsoft Office

Communication

Education

GCSEs (Maths & English)

Tools

E-commerce platforms

CAT AI

Job description

Position Overview

Finning is the world's largest Caterpillar dealer. We pride ourselves on delivering exceptional customer experiences and innovative solutions. We are looking for a motivated Parts Retail Advisor to deliver outstanding customer service while driving parts sales growth. You will become a trusted partner to customers, helping them find the right parts and solutions to keep their equipment running efficiently and minimise costly downtime.

Company

Finning (UK) Ltd

Number of Openings

1

Worker Type

Permanent

Position Overview

Finning is the world's largest Caterpillar dealer. We pride ourselves on delivering exceptional customer experiences and innovative solutions. We are looking for a motivated Parts Retail Advisor to deliver outstanding customer service while driving parts sales growth. You will become a trusted partner to customers, helping them find the right parts and solutions to keep their equipment running efficiently and minimise costly downtime.

Job Description

This is a varied role combining inbound and outbound sales, customer account management, order ownership, and digital customer engagement. You will work with industry-leading technology, including E-commerce platforms, AI-enabled tools, and CRM systems, to provide exceptional service and identify opportunities to grow sales.

Key Responsibilities

• Handling customer enquiries by phone, email, and digital channels.
• Identifying and supplying the correct parts using technical systems and catalogues.
• Preparing quotations and proactively following up opportunities to convert sales.
• Building strong customer relationships and developing your customer portfolio.
• Generating new business through outbound calling and customer development activity.
• Taking ownership of customer orders from enquiry through to delivery.
• Managing backorders and working with internal teams to resolve supply issues.
• Keeping customers informed throughout the order process.
• Upselling and cross-selling relevant products and services.
• Supporting walk-in and click-and-collect customers.
• Promoting Finning's digital solutions, including E-commerce.
• Using CRM, CAT AI and other digital tools to enhance customer interactions and identify sales opportunities.
• Contributing to sales growth, customer retention and customer satisfaction targets.

Knowledge, Skills and Experience

• Experience in parts sales, technical sales, customer service, or a similar commercial role.
• Proven experience working towards sales, conversion, or customer retention targets.
• Excellent communication and relationship-building skills.
• Strong customer focus with a passion for delivering outstanding service.
• Ability to manage multiple priorities in a fast-paced environment.
• Commercial awareness and a proactive approach to identifying sales opportunities.
• Good IT skills, including Microsoft Office and CRM systems.
• GCSEs (or equivalent) including Maths and English.

Desirable

• Knowledge of construction equipment, plant machinery, automotive, commercial vehicle, agricultural or engineering sectors.
• Understanding of equipment downtime and its impact on customer operations.
• Experience using digital sales platforms, E-commerce solutions or customer management systems.

What We Offer

In addition to a competitive salary, annual bonus, 25 days holiday + bank holidays, life insurance, and up to 7% pension, you will benefit from:

• A comprehensive benefits package
• A supportive and collaborative work environment
• Opportunities for professional growth and development

Why Join Us

This is an exciting opportunity to join a market-leading business where customer success is at the heart of everything we do. You will play a key role in supporting customers, driving sales growth, and helping businesses maximise productivity through industry-leading products, services, and digital solutions.

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. Finning is a forces-friendly employer having signed the Armed Forces Covenant, and pledges to treat those who serve or have served in the armed forces, and their families fairly.