Partnerships Marketing Manager

Uncover; Leeds; On-site; GBP 38,000 - 57,000; Full time

Benefits offered by this job

Wellbeing cover

Work away scheme

Adaptive working

Parental leave

Learning budget

Volunteer days

Wellness days

Job summary

GoCardless in Leeds is seeking a Partner Marketing professional to shape and scale our partner marketing initiatives, driving value for our global partner network.

You will design campaigns, create co-branded content and playbooks, and run newsletters and webinars while collaborating with regional teams to localise assets and messaging. This role offers a global remit and room to own the programmes and measure impact.

Qualifications

• 3+ years in partner marketing, demand gen, or lifecycle/growth marketing.
• You would rather build reusable programmes than one-off campaigns.
• Strong written and verbal communication skills for newsletters and webinars.
• Experience with Salesforce, Crossbeam or Impartner, or similar.
• Background in B2B fintech, payments or tech is preferred.

Responsibilities

• Build and own the global marketing plan for our Partner Programme.
• Design always-on campaigns partners can pick up and run themselves.
• Build co-marketing playbooks and assets for regional teams to reuse.
• Run partner comms and engagement—newsletters, webinars.
• Turn partner marketing requests into repeatable programmes with Partner Account teams.
• Support cross-partner events with assets and data uploads.
• Track sign-ups, partner-sourced pipeline, merchant activation and retention.

Skills

Partner marketing

Demand generation

Lifecycle marketing

Campaign design

Writing newsletters

Project management

Cross-functional collaboration

Tools

Salesforce

Crossbeam

Impartner

Job description

About us

GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect, manage and send bank payments through Direct Debit, real-time payments and open banking. With US$130bn+ processed annually across 30+ countries, we handle recurring and one‑off payments without the chasing, stress, or expensive fees. Our end‑to‑end payment platform also features AI‑powered solutions to improve payment success and reduce fraud, alongside connections to over 350 platforms businesses use everyday. We are headquartered in the UK, with teams and operations spanning North America, Europe and Asia‑Pacific.

Role overview

The role GoCardless has a fast‑growing Partner Programme — hundreds of technology, referral and reseller partners worldwide that don’t have a direct Partner Account Manager at GoCardless. Marketing to them today is mostly manual and one‑off. We want someone to fix that. You’ll expand our resources on the Partner Portal, building the campaigns, content and playbooks that let partners market GoCardless to their own customers without needing bespoke support every time, and you’ll run the newsletters and webinars that keep the wider partner base engaged. You’ll report to Freya Steveni (Partner Marketing Manager) in Commercial Demand Generation, working closely with our Partner Programme Manager and partner marketing leads in the UK&I, North America and France. It’s a global remit, based in Leeds, with plenty of room to make it your own.

What excites you

• Build and own the global marketing plan for our Partner Programme.
• Design always‑on campaigns partners can pick up and run themselves — email, co‑branded content, digital.
• Build the co‑marketing playbooks and assets our regional teams reuse and localise.
• Run partner comms and engagement — newsletters, webinars, the touchpoints that keep partners informed and active.
• Turn one‑off partner marketing requests into repeatable programmes, working with our Partner Account teams.
• Support the Partner Events Manager on cross‑partner events, from on‑site support, to providing marketing assets and data upload.
• Track what’s working — sign‑ups, partner‑sourced pipeline, merchant activation and retention.

What excites us

• 3+ years in partner marketing, demand gen, or lifecycle/growth marketing — this is your second or third marketing role, not a senior hire.
• You’d rather build something hundreds of partners can use than run one perfect campaign for one partner.
• A natural communicator — you can write a newsletter people read and engage with, and design a webinar people stay on, in your own voice.
• Comfortable across the marketing mix: campaigns, content, email, events.
• A sharp project manager who can juggle multiple programmes without dropping any, who is skilled at prioritising and maintaining project documents.
• Commercially minded and data‑driven — you know what good looks like and can prove it.
• Strong cross‑functional collaboration skills, working effectively with stakeholders from individual contributors to senior management.
• Experience with Salesforce, Crossbeam or Impartner (or similar).
• Background in B2B fintech, payments or tech preferred.
• Time spent working with a partner or affiliate programme at scale, or executing on direct lifecycle campaigns.

Base salary range

Base salary range: £38,000 - £57,000 Base salary ranges are based on role, job level, location, and market data. Please note that whilst we strive to offer competitive compensation, our approach is to pay between the minimum and the mid‑point of the pay range until performance can be assessed in role. Offers will take into account level of experience, interview assessment, budgets and parity between you and fellow employees at GoCardless doing similar work. (some of)

The good stuff

• Wellbeing - stay healthy with dedicated support and medical cover
• Work away scheme - gives you the option to work away from your country of residence for up to 90 days in any 12 month period
• Adaptive Working - allows you to work flexibly, around your lifestyle
• Parental leave - to suit everyone embarking on life's great adventure
• Learning Budget - lead your own development with an annual learning budget
• Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business‑wide wellness days (‘GC Fridays’)

Life at GoCardless

We're an organisation defined by our values ; We start with why before we begin any project, to ensure it’s aligned with our mission. We act with integrity , always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Working this way creates the GC magic- the reason we all love showing up to work.

We’re rooting for you during your application and GoCardless aims to provide reasonable adjustments to make our recruitment process as remarkable and accessible as we can. Please speak to your Talent Partner if you need extra support. If you want to learn more, you can read about our Employee Resource Groups and objectives here

Find out more about Life at GoCardless via Twitter , Instagram and LinkedIn .

Diversity & Inclusion

As of April 2025, we had 806 employees (GeeCees) globally, with 524 based in the UK, 163 based in Latvia and 119 across our other offices.

To ensure that we're representative of the world around us - and to be able to review relevant benchmarks - we ask GeeCees to voluntarily disclose diversity data.

This year, the proportion of GeeCees providing data increased to 88% (up from 79% in 2024).

With regards to diversity within GoCardless, we can see GeeCees identifying as: Asian, Black, Mixed or Other — 25%

Neurodiverse — 9%

LGBTQIA+ — 9%

Disabled — 1%

Average age — 33

Female — 45% Male — 55%

Sustainability

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. Check out our sustainability action plan here.