Partnership Ideation Strategist

LE001 PGA European Tour; Virginia Water; In loco; GBP 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

DP World Tour is seeking a Partnership Ideation Manager to develop distinctive creative platforms and activation concepts for prospective DP World Tour and Ryder Cup partners. You’ll shape ideas that connect brand objectives with audience needs, translating briefs into compelling storytelling across channels.

Collaborating with planning, sales, insights and design teams, you’ll lead workshops, build scalable playbooks and craft concise rationale for pitches, focusing on ideas and narratives

Competenze

• Experience developing creative strategy, campaign platforms or activation concepts.
• A portfolio showing how you translate business or marketing challenges into clear creative ideas.
• Strong understanding of brand marketing, audience behaviour and integrated campaign thinking.
• Ability to write concise, persuasive creative rationale and explain complex ideas simply.
• Experience leading workshops and helping cross-functional groups make clear creative decisions.
• Confidence collaborating with commercial, strategic, insight, design and delivery specialists.
• Sound judgement balancing originality with brand fit, evidence, commercial relevance and constraints.
• Strong organisation and ability to manage several priorities and deadlines.

Mansioni

• Shape the creative response: Interpret briefs, ask the right questions and recommend where exploration adds value.
• Identify ownable storytelling territories: intersect prospect brands, audience needs, culture and tour strengths.
• Develop organising ideas, narrative platforms and creative principles across channels over time.
• Create activation concepts across content, digital, social, broadcast, experiential, hospitality, community, employee and B2B channels.
• Ground ideas in evidence: use audience behaviour, marketing principles and case studies to justify impact.
• Lead ideation: plan and facilitate workshops and convert contributions into a coherent, prioritized response.
• Develop scalable resources: create category playbooks, early-stage thought-starters and a library of adaptable concepts.
• Partner with Design: write clear visual briefs for concept boards and mock-ups.
• Test feasibility: work with rights, talent, production, timing, budget and measurement teams before presenting concepts.
• Support priority pitches: write concise concept copy and rationale, contribute to seller talk tracks.
• Learn and improve: capture feedback to strengthen future concepts and playbooks.

Conoscenze

Creative strategy

Campaign platforms

Activation concepts

Brand marketing

Audience understanding

Workshop facilitation

Cross-functional collaboration

Idea storytelling

Descrizione del lavoro

DP World Tour is seeking a Partnership Ideation Manager to develop distinctive creative platforms and activation concepts for prospective DP World Tour and Ryder Cup partners. You’ll shape ideas that connect brand objectives with audience needs, translating briefs into compelling storytelling across channels.

Collaborating with planning, sales, insights and design teams, you’ll lead workshops, build scalable playbooks and craft concise rationale for pitches, focusing on ideas and narratives