Partner Marketing Manager - Education & Adoption

Confidential; Greater London; Hybrid; GBP 66,000 - 92,000; Full time

Job summary

Confidential is seeking a Partner Education & Adoption Lead to build a digital-first learning strategy for its accountant partner ecosystem across the UK and international markets. The role blends education design with product marketing and requires coordinating internal teams and external vendors to deliver scalable training programs.

You will translate product launches and regulatory changes into practical briefs, measure impact on time-to-first-use, adoption and revenue, and drive

Qualifications

• Experience in customer education, partner education, adoption-focused product marketing, or channel and partner marketing.
• A track record of designing programmes that connect education or enablement to measurable commercial outcomes.
• Experience in B2B SaaS, fintech or a comparable technology environment.
• The ability to quickly understand complex products and turn customer needs into structured learning programmes.
• Strong cross-functional leadership and experience coordinating agencies, vendors and subject-matter experts.
• Confidence building frameworks from scratch, testing approaches and working through ambiguity.
• Experience using AI and automation to improve workflows, generate insights or scale content across markets.
• Clear communication skills in English; additional languages are not required.

Responsibilities

• Build an end-to-end partner education strategy, establishing frameworks, priorities and a roadmap from the ground up.
• Use insights from Product Marketing, Sales and Customer Success to identify accountant pain points and segment partners into relevant learning journeys.
• Design learning tracks, agendas and formats spanning webinars, on-demand lessons, interactive walkthroughs and third-party industry channels.
• Translate product launches, technical workflows and regulatory changes into clear, practical education briefs.
• Coordinate internal experts, agencies and vendors to produce content and deliver training.
• Partner with Lifecycle and Growth Marketing to embed education into automated onboarding, nurture and adoption journeys.
• Establish reusable content frameworks and efficient approaches to localisation across international markets.
• Measure outcomes including time to first use, feature adoption, active usage, retention and pipeline or revenue acceleration.
• Use experimentation, learner insights, AI and automation to improve programme performance and scale efficiently.

Skills

Partner education

Adoption marketing

Cross-functional leadership

B2B SaaS

Fintech

Education programme design

AI & automation

Localization

English communication

Job description

Partner Education & Adoption Lead (Marketing)

12-month contract (potential of extension)

Hybrid - 3 days onsite

£480 - £500 Umbrella or £360 - £380 PAYE

Can you turn partner education into measurable product adoption and commercial growth?

Our client, a global financial technology company, is looking for a Partner Education & Adoption Lead to build and lead a digital-first learning strategy for its accountant partner ecosystem across the UK and international markets.

You’ll shape how partners learn about products, navigate complex workflows and respond to regulatory changes. From identifying learning needs to designing education tracks and measuring business impact, you’ll create a scalable programme that builds partner confidence, increases product usage and supports revenue growth.

This is a strategic role with ownership of programme design and delivery through cross-functional teams and agencies. Content production and training delivery will be supported by specialists.

What you’ll do

• Build an end-to-end partner education strategy, establishing frameworks, priorities and a roadmap from the ground up.
• Use insights from Product Marketing, Sales and Customer Success to identify accountant pain points and segment partners into relevant learning journeys.
• Design learning tracks, agendas and formats spanning webinars, on-demand lessons, interactive walkthroughs and third-party industry channels.
• Translate product launches, technical workflows and regulatory changes into clear, practical education briefs.
• Coordinate internal experts, agencies and vendors to produce content and deliver training.
• Partner with Lifecycle and Growth Marketing to embed education into automated onboarding, nurture and adoption journeys.
• Establish reusable content frameworks and efficient approaches to localisation across international markets.
• Measure outcomes including time to first use, feature adoption, active usage, retention and pipeline or revenue acceleration.
• Use experimentation, learner insights, AI and automation to improve programme performance and scale efficiently.

What you’ll bring

• Experience in customer education, partner education, adoption-focused product marketing, or channel and partner marketing.
• A track record of designing programmes that connect education or enablement to measurable commercial outcomes.
• Experience in B2 B SaaS, fintech or a comparable technology environment.
• The ability to quickly understand complex products and turn customer needs into structured learning programmes.
• Strong cross-functional leadership and experience coordinating agencies, vendors and subject-matter experts.
• Confidence building frameworks from scratch, testing approaches and working through ambiguity.
• Experience using AI and automation to improve workflows, generate insights or scale content across markets.
• Clear communication skills in English; additional languages are not required.

Around seven years’ relevant experience is preferred, but candidates with fewer years and strong evidence of the required skills are encouraged to apply.