Pan-European Digital Shelf Lead: eCommerce & AI Tools

Tarsh & Partners Marketing Recruitment; England; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

Tarsh & Partners Marketing Recruitment is partnering with a Global Consumer Products Company to recruit a Digital Shelf Specialist eCommerce. The role sits within the Pet Nutrition division's EMEA team and focuses on owning and executing the Digital Shelf strategy across Europe for a major pureplay online retailer.

You'll manage content, search placement, and ratings & reviews, working closely with the commercial team to drive on-shelf availability and core KPIs, while leveraging AI-powered

Qualifications

• Extensive 5+ years in eCommerce, digital marketing or related field.
• Proven Pan-EU Digital Shelf strategy with a major pureplay retailer.
• Hands-on experience with Digital Shelf tools and large data sets.
• Strong analytical rigor and ability to translate data into actions that move KPIs.
• Commercial acumen with an understanding of Retail Media and eCommerce.
• Excellent stakeholder management and collaboration across functions and regions.
• Experience using AI-powered tools is highly desirable.
• Degree in Business, Marketing, Digital or related field.

Responsibilities

• Own and optimise the Digital Shelf lifecycle across content, search placement, ratings & reviews.
• Lead the pan-European test-and-learn strategy for content and optimise pages for traffic and conversion.
• Collaborate with Retail Media and brand/content teams to ensure best-in-class shopper experience.
• Manage compliance and quality of Product Detail Page content, including A/B testing.
• Set the EMEA Digital Shelf strategy and manage relationships with enterprise Digital Shelf tool providers.
• Work with Global Digital teams to activate strategies across EMEA and support local country teams.
• Measure and improve organic search placement and share of page; own keyword strategy.
• Oversee ratings & reviews strategy with brand metric compliance.

Skills

Pan-European strategy

Digital shelf tools

Data analysis

AI-powered tools

Stakeholder management

Cross-functional collaboration

Analytical reasoning

Commercial acumen

Education

Degree in Business/Marketing/Digital

Tools

Digital Shelf tools

Job description

Location: Surrey (4 days/week office)

Ref: TP4527-26

🌍 Lead Pan-European digital shelf strategy for a global consumer goods company

🔄 Own & optimise digital shelf lifecycle across content, search placement, ratings & reviews

📈 Drive measurable growth through data-driven insights and advanced eCommerce tools

❤️ Join a caring, inclusive and courageous culture that values authenticity and innovation

🚀 Develop your expertise in AI-powered tools and cutting-edge retail media strategies

Alongside a generous benefits package, you’ll be immersed in a caring, inclusive environment collaborating with colleagues across Europe, where your contributions are valued and your professional growth is actively supported.

We are partnering with a Global Consumer Products Company to find their next Digital Shelf Specialist eCommerce. Our client operates in over 200 countries and is known for trusted household brands spanning Personal Care, Home Care and Pet Nutrition. This opportunity sits within its Pet Nutrition division's EMEA team.

This is your chance to own and execute the Digital Shelf strategy across Europe for a major pureplay online retailer. You'll be responsible for Content, Search Placement, and Ratings & Reviews, while working closely with the commercial team to drive on-shelf availability and core performance metrics. You'll lead the Pan-European test-and-learn strategy for content, continuously optimising pages to maximize traffic and conversion. Working in close partnership with the Retail Media team, you'll ensure high-converting landing pages for all media activations, and partner with brand and content teams to guarantee a best-in-class shopper experience.

• Owning compliance and quality of Product Detail Page content, managing A/B testing and continuous optimisation
• Being the internal expert on premium content requirements, guiding brand and content teams through activation
• Setting the EMEA Digital Shelf Strategy and managing the European relationship with the company’s enterprise Digital Shelf tool provider
• Collaborating with Global Digital teams to activate strategies across EMEA, and supporting local country teams on digital shelf fundamentals
• Measuring and improving organic search placement and share of page, owning keyword strategy to ensure content is fully optimised
• Optimising content for retailer search algorithms to drive visibility and conversion
• Owning the ratings & reviews strategy, ensuring strict brand metric compliance and tracking consumer sentiment to deliver insights back to brand teams
• Exceptional academic background, ideally with a degree in Business, Marketing, Digital, or a related field
• Extensive 5+ years of experience in eCommerce, Digital Marketing, or a related field, client-side or agency
• Proven experience setting and activating a Pan-EU Digital Shelf strategy with a major pureplay retailer
• Hands-on experience working with Digital Shelf tools and large data sets to drive continuous improvement
• Demonstrated experience optimising retailer algorithms across Digital Shelf KPIs
• Strong analytical rigor — ability to interpret complex digital shelf data and translate it into actions that move KPIs
• Commercial acumen, with a clear understanding of how Retail Media, Digital Shelf and eCommerce functions interconnect to drive brand growth
• Ability to operate in a fast-evolving marketing landscape and prioritise effectively under pressure
• Strong collaboration skills, with the ability to work across cross-functional and regional teams
• Excellent stakeholder management & communication skills, able to influence at multiple levels
• Strong experience using AI-powered tools
• Hands-on experience with advanced content measurement and management tools
• Not essential but proficiency in a second European language would be a bonus

If you're looking to build your digital marketing career and have the skills to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email [e-mail]