eCommerce Digital Shelf Specialist

Hill's Pet Nutrition; United Kingdom; On-site; GBP 53,100 - 59,000; Full time

Job summary

Colgate-Palmolive Company in the United Kingdom seeks a Digital Shelf leader to own and execute the Europe-wide strategy for a major pure‑play online retailer. You will drive Content, Search Placement and Ratings & Reviews, and collaborate with the wider commercial team to optimise pages, traffic and conversion.

You will measure performance, translate data into actionable commercial strategies and partner with brand and content teams to deliver a best‑in‑class shopper experience across Europe.

Qualifications

• Degree in Business, Marketing, Digital Commerce or related field.
• 5+ years in eCommerce or digital marketing.
• Experience with digital shelf tools and large data sets.
• Experience optimizing retailer algorithms across digital shelf KPIs.
• Strong collaboration and communication skills.
• Fluency in English, written and spoken.

Responsibilities

• Content: load and ensure PDP content, manage A/B testing, activate premium content.
• Search Placement: measure organic placement, own keyword strategy, optimise for search algorithm.
• Ratings and Reviews: manage lifecycle, ensure brand metrics, derive insights from sentiment.

Skills

Digital Shelf

Analytical

Commercial Acumen

Agility

Communication

Technical Proficiency

Education

Bachelor's degree or higher in Business/Marketing/Digital Commerce

Master’s degree in related field

Tools

Digital shelf tools

AI-powered tools

Job description

Colgate‑Palmolive Company is a global consumer products company operating in over 200 countries and specialises in oral care, personal care, home care, skin care and pet nutrition.

Location

United Kingdom

Reporting to

Director, eCommerce Hill’s EMEA

Salary range per annum

£53,100 – £59,000

Position Summary

The purpose of this role is to own and execute the Digital Shelf strategy across Europe for a major pure‑play online retailer. You will have direct responsibility for Content, Search Placement and Ratings & Reviews, and indirect responsibility for on‑shelf availability in collaboration with the wider commercial team. The role leads a pan‑European test‑and‑learn strategy, continuously optimising pages to maximise traffic and conversion rates, works closely with the Retail Media manager on high‑converting landing pages, and partners with brand and content teams to deliver a best‑in‑class shopper experience. You will measure page performance, content completeness and overall digital shelf health against corporate targets, and translate data metrics into actionable commercial strategies.

Responsibilities

• Content:

  Load and ensure compliance of Product Detail Page (PDP) content, manage A/B testing and continuously optimise retailer content. Serve as the internal expert on premium content requirements, guiding brand and content teams through activation processes.

• Search Placement:

  Measure and improve organic placement and share of page in line with targets, own the keyword strategy and optimise for the retailer’s search algorithm to drive visibility and conversion.

• Ratings and Reviews:

  Own the overarching strategy to ensure strict brand metric compliance, manage the full lifecycle of ratings and reviews and derive actionable insights from consumer sentiment.

Skills and Competencies

• Digital Shelf Expertise: Proven experience setting and activating a pan‑EU digital shelf strategy with a major pure‑play retailer.
• Analytical Rigor: Demonstrated ability to interpret complex digital shelf data and translate insights into actions that improve KPIs.
• Commercial Acumen: Deep understanding of how Retail Media, Digital Shelf and eCommerce commercial functions interconnect to drive brand growth.
• Agility: Ability to remain flexible in a rapidly evolving marketing landscape and prioritise workloads effectively under pressure.
• Communication: Excellent stakeholder management skills, capable of influencing.
• Technical Proficiency: Hands‑on experience with advanced content measurement and management tools is highly preferred.

Required Qualifications

• Degree in Business, Marketing, Digital Commerce or a related field.
• 5+ years experience in eCommerce, Digital Marketing or a related field.
• Experience working with digital shelf tools and large data sets to create continuous improvement and drive growth.
• Experience optimizing retailer algorithms across digital shelf KPIs.
• Strong collaboration skills.
• Excellent oral and written communication skills.
• Fluency in English (written and oral).

Preferred Qualifications

• Pet nutrition or related industry experience.
• Knowledge of marketplaces, 1P & 3P selling.
• Strong experience using AI‑powered tools.
• Digital marketing experience.
• Working proficiency in a second core European language (e.g., French, German, Spanish or Italian).
• Master’s degree in Business, Marketing, Digital or a similar field.

Our Commitment to Inclusion

We develop strong talent with diverse backgrounds and perspectives to best serve our consumers worldwide and foster an inclusive environment where everyone feels a true sense of belonging.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions) or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.