Paid Social Media Manager

JR United Kingdom; Slough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading gaming technology company in London seeks a Paid Social Media Manager to drive acquisition and enhance brand visibility across platforms like Meta and TikTok. The role involves developing effective strategies, collaborating with creative teams, and optimizing campaigns in a fast-paced environment. Join them to impact millions through innovative marketing campaigns.

Benefits

Competitive salary and health insurance

Collaborative team environment

Real opportunity to shape the brand

Qualifications

• 3-8 years of experience in paid social marketing.
• Strong record of performance through platforms like Meta and TikTok.
• Experience with betting and gambling-related social campaigns.

Responsibilities

• Own strategy and execution of paid social campaigns.
• Develop and manage campaign plans aligned with brand goals.
• Monitor and optimize campaigns in real time.

Skills

Experience managing paid social campaigns

Audience targeting

Data-driven mindset

Creative flair

Job description

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Heart Mind Talent are excited to be working with a London based Gaming tech company to hire Paid Social Media Manager for their growing team

We’re now looking for a Paid Social Media Manager to help scale our client's reach, drive acquisition, and bring our bold brand to life across all major social media channels.

About the Role:

As Paid Social Media Manager, you’ll own the strategy, execution, and performance of all paid social campaigns. You’ll work closely with content, design, and data teams to launch compelling, ROI-driven campaigns that elevate brand visibility and drive user acquisition at scale.

What You'll Do:

• Develop, implement, and manage paid social strategies across platforms such as Meta (Facebook/Instagram), TikTok, X and emerging channels
• Build and execute campaign plans aligned with performance and brand goals
• Collaborate with creative teams to brief and test ad content (static, video, copy) tailored to different platforms and audiences
• Monitor, analyze, and optimize campaigns in real time — adjusting bids, targeting, creative, and placements
• Report on performance metrics, insights, and learnings to key stakeholders on a regular basis
• Stay on top of social trends, ad tech updates, and competitor activity to keep ahead of the curve
• Help define audience segmentation strategies and work with data teams to refine targeting and lookalike models

About You:

• 3-8 years of hands-on experience managing paid social campaigns in a high-growth environment
• Proven track record of driving strong performance through Meta, TikTok, and other paid social platforms
• Experience working on betting and gambling-related social campaigns
• Strong understanding of audience targeting, A/B testing, attribution, and creative performance
• Data-driven mindset with experience in campaign reporting, budget management, and optimization
• Creative flair with an eye for compelling, thumb-stopping content
• Comfortable working in a fast-paced, results-oriented environment

Why Join Us?

• Be part of a fast-growing company
• Work in a collaborative, innovative team environment
• Office located in central London — 5 days/week onsite
• Competitive salary and benefits including health insurance
• Real opportunity to shape the brand and impact millions of users

Ready to apply?

If you're passionate about paid social, performance marketing, and creating campaigns that cut through — we’d love to hear from you.