Paid Social Media Manager

The Productivity Institute, LLC; Brentford; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading company in security solutions is seeking a Paid Social Media Manager to drive digital marketing efforts. This role involves managing campaigns, analyzing performance, and collaborating with teams to optimize strategies. The ideal candidate will have significant experience in digital marketing, strong analytical skills, and a passion for innovation in a fast-paced environment.

Benefits

Bupa Private Health Insurance

Perkbox discounts

Medical Insurance Cover

Pension Scheme

Birthday Off

Transport Allowance

Cycle to Work Scheme

Long Term Service Awards

Career progression

Free tea, coffee, hot chocolate

Qualifications

• 3-5 years of digital marketing experience managing paid social campaigns.
• Proficiency in Excel and data analysis.
• Experience with Google Analytics and Meta Ads Manager.

Responsibilities

• Manage digital campaigns, reporting, budgeting, and optimization.
• Analyze campaign performance data and provide actionable insights.
• Coordinate with the digital marketing team on cross-channel performance.

Skills

Digital Marketing

Data Analysis

Communication

Project Management

Copywriting

Tools

Google Analytics

Meta Ads Manager

Google Tag Manager

Power BI

Python

DoubleClick

Job description

Paid Social Media Manager

Location: London Victoria or Newcastle

Full-time

Working Hours: Mon-Fri - 40 hours

Holidays: 25 days plus bank holidays

We are Verisure, the leading provider of peace of mind and protection to residential and small business customers across Europe and Latin America. Our belief that it’s a human right to feel safe and secure has resonated with over 5.6 million customers and 20,000+ employees worldwide.

As a Paid Social Media Manager, you will be a crucial part of the Lead Generation team, responsible for managing digital campaigns, reporting, budgeting, forecasting, A/B testing, and campaign optimization. The role requires experience in and confidence to:

• Take full ownership of all Display and Push Digital Campaigns
• Design and implement tests to experiment with new strategies
• Compile analyses to deliver improvements
• Analyse digital campaign performance data and provide actionable insights
• Produce KPI reports for all digital campaigns
• Execute, coordinate, optimize, A/B test, and troubleshoot large-scale digital campaigns across multiple platforms
• Design, implement, and analyze experiments testing optimization theories
• Build processes that feed offline conversion data into online campaigns
• Conduct ad research and write ad copy, structure campaigns and ad sets
• Review campaign performance daily across social, display, native, and programmatic platforms
• Track and measure digital marketing effectiveness and suggest improvements
• Test new video creatives and platform enhancements
• Ensure campaigns are optimized for targeted traffic and ROI
• Work with the digital marketing team on cross-channel performance and budget allocation
• Manage relationships with support teams and agencies
• Explore new digital channels for expansion
• Coordinate with the Digital Marketing Group on latest technologies and strategies

Requirements:

• 3-5 years of digital marketing experience managing paid social, native, display, and/or programmatic campaigns with significant budgets
• 3+ years of data analysis experience
• Proficiency in Excel; knowledge of relational databases, Power BI/data visualization, and Python is a plus
• Experience with Google Analytics, Google Tag Manager, Meta Ads Manager, and DoubleClick
• Exceptional attention to detail
• Strategic, analytical, creative, and able to take calculated risks
• Excellent communication and project management skills
• Copywriting skills are desirable
• Reliable, autonomous, organized, and eager to learn
• Ability to prioritize and meet deadlines in a fast-changing environment
• High integrity and ability to inspire confidence
• Experience in the security industry is a plus

Benefits:

• Bupa Private Health Insurance
• Perkbox discounts
• Medical Insurance Cover and MediCash Plan
• Pension Scheme
• Birthday Off
• Transport Allowance
• Cycle to Work Scheme
• Long Term Service Awards
• 25 days annual leave plus bank holidays
• Career progression in a rapidly growing company
• Free tea, coffee, hot chocolate
• Employee discount program after probation

Ready to make your dream job a reality and #BeVerisure? Send us your CV and we’ll get in touch!

All applicants must complete a DBS check provided by the company if successful.