Paid Social Media Executive

Got The T-Shirt; Leeds; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

Hybrid working

Fast-track progression

Benefits package

Job summary

Got The T‑Shirt in Leeds is seeking a Paid Social Media Executive to plan, build and optimise campaigns across TikTok, Meta and LinkedIn. You will work on brand campaigns, eCommerce and lead generation, learning from senior specialists while taking ownership and progressing quickly.

Ideal candidates have hands-on Paid Social experience, familiarity with Meta Ads Manager, and a proactive attitude to learn in a high‑performing agency environment. Hybrid role with 2 days in the Leeds office.

Qualifications

• Hands-on Paid Social experience in an agency environment.
• Experience with Meta Ads Manager; exposure to TikTok/LinkedIn ads is a plus.
• Comfortable with campaign setup, targeting, optimization and reporting.
• Ability to analyze data and interpret campaign performance.

Responsibilities

• Help build, manage and optimise campaigns across TikTok, Meta and LinkedIn.
• Support campaigns from setup through optimization and reporting.
• Monitor budgets, KPIs and campaign performance.
• Test audiences, creative, messaging and campaign approaches.
• Turn data into clear insights and recommendations.
• Collaborate with Creative, Content and Strategy teams to drive social campaigns.
• Assist with client reports and campaign reviews.

Skills

Paid Social experience

Data-driven mindset

Communication skills

Detail-oriented

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Job description

Top Leeds agency | Only 2 days in the office

Location: Leeds | Hybrid - 2 days in the office

Reports to: Head of Paid Social

About the Role

Our agency partner is an award-winning integrated marketing agency delivering creative, data-driven campaigns for an impressive portfolio of national and international brands.

They're looking for a Paid Social Media Executive to join their growing team and help plan, build and optimise paid social campaigns across TikTok, Meta and LinkedIn.

You’ll work across a brilliant mix of creative brand campaigns, eCommerce and lead generation, learning from experienced Paid Social specialists while being given plenty of opportunity to take ownership and progress quickly.

If you’ve already gained some hands‑on Paid Social experience and want to accelerate your career within a leading agency, this could be a fantastic next move.

What You’ll Be Doing

• Help build, manage and optimise campaigns across TikTok, Meta and LinkedIn.
• Support campaigns from initial setup through to optimisation and reporting.
• Monitor budgets, KPIs and campaign performance.
• Test different audiences, creative, messaging and campaign approaches.
• Make data-led recommendations to improve results.
• Work with Creative, Content and Strategy teams to produce engaging social-first campaigns.
• Support both high-profile brand campaigns and performance-focused eCommerce and lead generation activity.
• Help brief creative assets based on platform best practice and campaign performance.
• Identify which creative, audiences and formats are delivering the strongest results.
• Analyse campaign performance and turn data into clear insights.
• Help produce regular client reports and recommendations.
• Support senior team members in client meetings and campaign reviews.
• Develop your confidence and knowledge to become a trusted Paid Social specialist.
• Keep up to date with new platform features, trends and opportunities.
• Develop your knowledge across TikTok Ads, Meta Ads and LinkedIn Campaign Manager.
• Work alongside experienced Paid Social, Paid Search, Strategy and Creative specialists.
• Bring new ideas and a willingness to experiment and learn.

What We’re Looking For

• Some previous hands‑on experience within Paid Social, ideally gained within an agency environment.
• Experience using Meta Ads Manager, with exposure to TikTok and/or LinkedIn advertising highly desirable.
• A basic understanding of campaign setup, targeting, optimisation and reporting.
• Comfortable working with data and interpreting campaign performance.
• Genuine interest in social media, digital advertising and performance marketing.
• Strong attention to detail and organisational skills.
• A proactive attitude and willingness to learn.
• Great communication skills and confidence working as part of a collaborative team.
• You’re curious, ambitious and genuinely interested in Paid Social.
• You enjoy the combination of creativity and data, love understanding why one campaign performs better than another and want to develop your technical knowledge across the major social platforms.
• Most importantly, you’re keen to learn, happy to get stuck in and want to build a career within a high‑performing agency environment.

What’s In It For You?

• Join an award‑winning Leeds agency working with exciting national and international brands.
• Develop your expertise across TikTok, Meta and LinkedIn.
• Work across major creative campaigns alongside eCommerce and lead generation.
• Learn from experienced Paid Social and digital specialists.
• Genuine fast‑track progression for high performers.
• Hybrid working with just 2 days per week in the Leeds office.
• Ecellent benefits package.