Paid Social Executive

Tribal Recruitment - The UK's Leading Digital & R2R Recruiters; Greater London; Hybrid; GBP 28,000 - 42,000; Full time

Job summary

Tribal Recruitment – The UK's Leading Digital & R2R Recruiters is seeking a Paid Social Executive to plan, execute, and optimise paid social campaigns across Meta, TikTok, Pinterest and emerging platforms for beauty and haircare brands. Hybrid role with two London office days.

You will work with strategy, creative, and client teams to deliver campaigns that drive acquisition, engagement and revenue growth, while monitoring performance and refining budgets, audiences, and bidding strategies.

Qualifications

• 6 months to 2 years’ experience in paid social, performance marketing, or digital advertising.
• Hands-on experience using Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of paid social metrics and optimisation principles.
• Comfortable working with data, reporting, and performance analysis.
• Excellent organisation and attention to detail.
• Strong communication and collaboration skills.
• Interest in beauty, haircare, ecommerce, and social trends.
• Agency experience is advantageous.
• Familiarity with Shopify, GA4, Triple Whale, or attribution tools is a bonus.

Responsibilities

• Build, launch, and manage paid social campaigns across Meta, TikTok, Pinterest, and YouTube.
• Support full-funnel paid media strategies across awareness, consideration, and conversion.
• Monitor and optimise campaigns daily to improve performance against KPIs.
• Collaborate with creative teams to develop high-performing paid social assets.
• Support tracking, attribution, and pixel implementation across accounts.
• Work across paid media, influencer, creative, and strategy teams.

Skills

Paid social

Meta Ads Manager

TikTok Ads Manager

Performance marketing

Data analysis

Organisation

Communication

Beauty industry interest

Agency experience

Shopify

GA4

Triple Whale

Tools

Shopify

GA4

Triple Whale

Job description

Hybrid – London (3 days per week in office)

About Us

We are a fast-growing creative and performance marketing agency working with ambitious Travel, haircare, lifestyle, and ecommerce brands. We combine data-driven media buying with social-first creative to deliver campaigns that drive measurable growth.

We are looking for a Paid Social Executive to join our team and support the planning, execution, and optimisation of paid social campaigns across a portfolio of exciting consumer brands, with a particular focus on haircare and beauty.

The Role

As Paid Social Executive, you will play a key role in managing and optimising paid social campaigns across Meta, TikTok, Pinterest, and other emerging platforms. You will work closely with internal strategy, creative, and client teams to deliver high-performing campaigns that drive acquisition, engagement, and revenue growth.

This role is ideal for someone with a strong understanding of social platforms, performance marketing fundamentals, and social-first creative.

Key Responsibilities

Campaign Management

• Build, launch, and manage paid social campaigns across Meta, TikTok, Pinterest, and YouTube.
• Support full-funnel paid media strategies across awareness, consideration, and conversion objectives.
• Monitor and optimise campaigns daily to improve performance against KPIs.
• Manage budgets, pacing, audience targeting, and bid strategies.
• Conduct ongoing A/B testing across audiences, creatives, formats, and messaging.

Performance & Reporting

• Track and report on KPIs including ROAS, CPA, CTR, CPM, CAC, and conversion performance.
• Produce regular campaign reports with clear insights and recommendations.
• Analyse platform and ecommerce data to identify growth opportunities and optimisation actions.
• Support tracking, attribution, and pixel implementation across accounts.
• Collaborate with creative teams to develop high-performing paid social assets.
• Support creative briefing processes and testing roadmaps.
• Keep up to date with platform updates, social trends, and competitor activity within the beauty and haircare space.
• Contribute ideas for new campaign concepts, formats, and scaling opportunities.
• Support on client communications, reporting, and campaign updates.
• Work collaboratively across paid media, influencer, creative, and strategy teams.
• Help ensure campaigns are delivered on time and to a high standard.

Skills & Experience

• 6 months to 2 years’ experience in paid social, performance marketing, or digital advertising.
• Hands-on experience using Meta Ads Manager and TikTok Ads Manager.
• Strong understanding of paid social metrics and optimisation principles.
• Comfortable working with data, reporting, and performance analysis.
• Excellent organisation and attention to detail.
• Strong communication and collaboration skills.
• Interest in beauty, haircare, ecommerce, and social trends.
• Experience working within an agency environment is advantageous.
• Familiarity with Shopify, GA4, Triple Whale, or attribution tools is a bonus.

What We’re Looking For

• A proactive and commercially aware marketer.
• Someone who understands the balance between performance and creative.
• Passion for social media, digital culture, and consumer brands.
• Eager to learn, test, and grow within a fast-paced agency environment.
• Strong multitasking skills with the ability to manage multiple accounts and deadlines.
• Hybrid working (2 days per week in London office)
• Career progression opportunities within a growing agency
• Exposure to exciting beauty and ecommerce brands
• Training and development support
• Collaborative and creative team environment