Head of Paid Social

ThePlaceToBe; Leeds; Híbrido; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

ThePlaceToBe, a Leeds-based digital agency, is seeking a Head of Paid Social to join the growing Paid Media team. You’ll help activate and strategically plan Paid Social campaigns for key clients, shaping how budgets are spent across platforms.

You’ll lead a small team, collaborate with creative and analytics colleagues, and report campaign performance to clients. Strong hands-on experience with Meta, TikTok, Google Ads, and Google Analytics is essential, as is the ability to manage substantial

Formación

• Previous Paid Media experience with a strong focus on Paid Social.
• Strong numerical skills with MS Excel and Google Analytics.
• Ability to lead a small team, delegate tasks and review performance.
• Confident in speaking with clients and leading meetings.
• Digital Marketing Agency experience is advantageous.
• Experience managing large digital spends and cross-channel context.

Responsabilidades

• Plan strategy of Paid Social across Meta, TikTok and Snapchat for flagship clients.
• Manage digital marketing spends into the thousands per month.
• Liaise with clients to update on campaign performance.
• Take part in Google Ads and Bing Ads activities.
• Use Google Analytics to create detailed campaign reports.
• Directly manage a small team of executives and managers.
• Collaborate with creative teams to ensure visuals align with strategy.

Conocimientos

Paid Social

Excel

Google Analytics

Client liaison

Team leadership

Herramientas

Meta platform

TikTok ads

Google Ads

Bing Ads

Descripción del empleo

Leeds City Centre – 2 days a week - Hybrid

ThePlaceToBe are excited to be working closely with a digital agency that specialise within the world of Digital Marketing. These guys offer services such as PPC, Paid Social, Display, SEO, Content and PR. This agency work with wide range of exciting household named brands.

About the role...

As a Head of Paid Social, you’ll join a growing Paid Media department and assist with the activation and strategic planning of Paid Social campaigns for a selection of the agency’s key clients

What you’ll be doing day to day...

• Plan strategy of Paid Social across Meta, TikTok, and Snapchat across a selection of agency’s flagship clients
• Manage digital marketing spends into the thousands per month
• Liaise with clients regularly to ensure that are update on campaign performance
• Take part in basic elements of GoogleAds and BingAds
• Use Google Analytics to create detailed reports on Paid Media campaigns
• Directly manage a small team of executives and managers
• Work with the creative departments and ensure visuals align against strategy and activation

About you...

To be considered for this Head of Paid Social role you must have a passion for all things Biddable Media

• Previous experience within a Paid Media focused role, with a strong background specifically within Paid Social
• Strong experience using tools such as, Meta and TikTok
• Have strong numerical skillset with working experience of MS Excel and Google Analytics
• Ability to manage a small team, delegate tasks and conduct performance reviews
• Be confident enough to speak to clients regularly and take lead upon meetings
• Digital Marketing Agency experience (not essential)
• Be able to manage large digital spends
• Understanding of the wider Paid Media sphere (PPC, Display and Affiliates)
• You must be able to commute to Leeds City Centre