Paid Social Manager

Omnicom Media UK; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Hearts & Science in London is seeking a Paid Social Manager to lead day-to-day delivery and optimisation of campaigns across Meta, TikTok, Pinterest and other platforms for an international sportswear brand.

You’ll turn campaign data into insights, shape testing plans, manage multi-market collaboration and partner relationships, and communicate performance to clients.

Qualifications

• Strong hands-on experience across Meta Ads Manager, TikTok Ads Manager, and Pinterest.
• Experience managing and optimizing performance marketing campaigns.
• Strong analytical skills with data-driven mindset.
• Experience producing performance reports and insights.
• Excellent communication and client-facing skills.

Responsibilities

• Lead day-to-day management and optimisation of paid social across platforms (Meta, TikTok, Pinterest).
• Analyse campaign performance and identify opportunities to improve efficiency, scale and growth.
• Manage audience targeting, creative testing and budget pacing.
• Develop structured test-and-learn plans to drive incremental performance.
• Produce weekly and monthly performance reporting with insights and recommendations.
• Oversee campaign setup, trafficking, tracking and QA across social platforms.
• Collaborate with analytics to ensure pixels and conversion tracking are implemented effectively.
• Develop creative testing and messaging recommendations with creative teams.
• Build relationships with platform partners including Meta, TikTok and LinkedIn.
• Identify opportunities to test new formats, beta products and platform innovations.
• Collaborate with teams across multiple EMEA markets and share best practices.
• Act as a key client contact for paid social planning, optimisation and innovation.
• Support quarterly priorities, QBRs and client status meetings.
• Shape the roadmap for paid social maturity and innovation.
• Lead the creation of paid social case studies and opportunity showcases.

Skills

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Performance marketing

Analytical skills

Campaign reporting

Audience targeting

Conversion tracking

Client communication

Cross-market collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

Pinterest Ads Manager

Job description

Hearts & Science is a global media agency built around connected, emotionally intelligent media. As part of Omnicom Media, we combine the agility and personal service of a boutique agency with the scale, expertise and capabilities of a global network.

We’re on a mission to turn change into competitive advantage for our clients - using data, technology, culture and consumer behaviour to create meaningful growth.

The Role

We’re looking for a Paid Social Manager to join our EMEA Hub in London, working with a major global sportswear and fitness brand as part of an international digital activation team.

You’ll take ownership of the day-to-day delivery, optimisation and governance of paid social campaigns across EMEA, working across multiple markets and closely with international teams.

This is a great opportunity for someone who combines strong hands‑on paid social expertise with a strategic and curious mindset. You’ll turn campaign data into actionable insights, identify opportunities for growth and help shape the future of paid social for a high‑profile global brand.

What You’ll Be Doing

• Lead the day-to-day management and optimisation of paid social campaigns across Meta, TikTok, Pinterest and other platforms
• Analyse campaign performance and identify opportunities to improve efficiency, scale and growth
• Manage audience targeting, creative testing and budget pacing
• Develop structured test-and-learn plans to drive incremental performance
• Produce weekly and monthly performance reporting, turning data into clear insights and recommendations
• Oversee campaign setup, trafficking, tracking and QA across social platforms
• Work with analytics teams to ensure pixels and conversion tracking are implemented effectively
• Develop creative testing and messaging recommendations in collaboration with creative teams
• Build strong relationships with platform partners including Meta, TikTok and LinkedIn
• Identify opportunities to test new formats, beta products and platform innovations
• Collaborate with teams across multiple EMEA markets, sharing best practice and performance learnings
• Act as a key client contact for paid social planning, optimisation and innovation
• Support quarterly priorities, QBRs and client status meetings
• Help shape the roadmap for paid social maturity and innovation
• Lead the creation of paid social case studies and opportunity showcases

What We’re Looking For

• Strong hands‑on experience across Meta Ads Manager, TikTok Ads Manager and Pinterest
• Experience managing and optimising performance marketing campaigns
• Strong analytical skills and confidence working with campaign data
• Experience producing performance reports and translating data into actionable recommendations
• A good understanding of audience targeting, creative testing, conversion tracking and campaign measurement
• Experience working in a fast‑paced, multi‑market or international environment
• Excellent communication skills and the confidence to work directly with clients and platform partners
• A proactive, curious approach and a genuine interest in the evolving paid social landscape

Nice to Have

• Experience across paid search or programmatic
• Experience working with ecommerce, retail or sportswear brands
• YouTube or other social video platform experience
• Familiarity with automation tools, feed‑based advertising or campaign optimisation platforms

Why Hearts & Science?

You’ll be joining an international team where paid social is a key part of the wider digital activation strategy. You’ll have the opportunity to work across multiple markets, collaborate with global teams and platform partners, and play a genuine role in driving innovation and growth for a globally recognised sportswear brand.

If you’re looking for a role where you can combine hands‑on paid social expertise, strategic thinking and international exposure, we’d love to hear from you.