Paid Social Manager

Zenith; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Pension

Private Medical cover

Life Assurance

Reflection Days

Shared Parental Leave

Job summary

Zenith, a Publicis Groupe agency, is hiring a Paid Social Manager to join our team working on the fashion brand H&M. This role shapes paid social strategy, aligning brand growth with performance outcomes across markets, while encouraging curiosity, craft, and thoughtful experimentation.

You’ll plan and activate campaigns on Meta, TikTok, Pinterest and Snapchat, analyse data to guide decisions, lead test-and-learn initiatives, and support junior teammates while coordinating with clients and

Qualifications

• Experience planning and activating paid social campaigns across major platforms.
• Ability to balance brand-building with performance KPIs.
• Strong analytical mindset: translate data into actionable insight.
• Experience contributing to multi-market or large-scale campaigns.
• Clear communication with stakeholders across internal teams and clients.
• Organised approach to managing priorities and deadlines.
• Collaborative mindset with a willingness to learn and share knowledge.

Responsibilities

• Shaping paid social strategy by turning performance insights into actionable recommendations.
• Planning and activating campaigns across Meta, TikTok, Pinterest, and Snapchat.
• Optimising campaigns against brand and performance KPIs using data-driven decisions.
• Leading test-and-learn activity to explore new formats and features.
• Managing day-to-day campaign delivery with accuracy, clarity and attention to detail.
• Working closely with client and internal stakeholders to ensure aligned, timely delivery.
• Supporting junior team members through guidance and collaboration.

Skills

Paid social planning

Brand vs performance

Data-driven mindset

Multi-market campaigns

Stakeholder communication

Prioritisation & deadlines

Collaborative mindset

Job description

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it's also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top-line growth for our clients' businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world's most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward-thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world's leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring a Paid Social Manager to join our team at Zenith, working on one of the world's most recognisable fashion brands: H&M. This role plays a meaningful part in shaping how paid social supports both brand growth and performance outcomes across multiple markets. You'll work in a collaborative, insight-driven environment where curiosity, craft, and smart experimentation are encouraged. It's an opportunity to contribute to large-scale, innovative campaigns that create real business impact.

Responsibilities

What you'll be doing

• Shaping paid social strategy by turning performance insights into clear, actionable recommendations
• Planning and activating campaigns across platforms such as Meta, TikTok, Pinterest, and Snapchat
• Optimising campaigns against both brand and performance KPIs, using data to guide decisions
• Leading test-and-learn activity to explore new formats, features, and approaches
• Managing day-to-day campaign delivery with accuracy, clarity, and attention to detail
• Working closely with client and internal stakeholders to ensure aligned, timely delivery
• Supporting junior team members through guidance, knowledge‑sharing, and collaboration

Qualifications

Skills we're looking for

• Experience planning and activating paid social campaigns across major platforms
• Confidence working across both brand and performance objectives
• A strong analytical mindset, with the ability to translate data into insight and action
• Experience contributing to multi-market or large-scale campaigns
• Clear, thoughtful communication skills when working with stakeholders
• An organised approach to managing priorities and deadlines
• A collaborative mindset, with interest in learning, sharing, and continuous improvement

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You'll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We'll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.