Paid Social Lead

Elemis; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Elemis is seeking a Paid Social Lead to manage and optimise their global paid social campaigns. The successful candidate will have over 4 years of experience in paid social marketing and a deep understanding of performance analytics. This role offers a competitive salary and an array of benefits including generous holiday allowance and staff discounts on products.

Benefits

Generous Staff Discount on ELEMIS products and spa treatments

Enhanced Maternity & Paternity policies

Company Pension Scheme

Bonus/Commission Scheme

Healthcare Cash Plan

Cycle to Work Scheme

Qualifications

• 4+ years’ experience in paid social marketing.
• Proven experience managing large-scale budgets.
• Strong analytical mindset with proficiency in data tools.

Responsibilities

• Plan, execute, and optimise multi-market paid social campaigns.
• Analyse campaign performance using insights and tools.
• Collaborate with teams to develop strategic goals.

Skills

Analytical Skills

Communication

Project Management

Tools

Google Analytics

Meta Ads Manager

Excel

BI Tools

Job description

Paid Social Lead

Department: Brand Marketing

Employment Type: Permanent - Full Time

Location: Head Office, London

Description

We are seeking an experienced Paid Social Lead to join our growing Global Paid Media team. Reporting to the Global Head of Paid Media, this role will play a critical part in planning, executing, and optimising paid social campaigns to drive sales and brand awareness for the Elemis D2C website across global markets.

The ideal candidate will be a data-driven strategist with a deep understanding of the paid social landscape, strong analytical skills, and a proven track record of delivering results through cross-functional collaboration.

What Will You Do?

• Plan, execute, and optimise multi-market paid social campaigns across platforms such as Meta (Facebook & Instagram), TikTok, Pinterest, Snapchat, and others.
• Analyse campaign performance using platform insights and analytics tools; translate data into actionable strategies.
• Manage and allocate significant budgets effectively to maximise ROI and achieve business KPIs (CAC, ROAS, LTV).
• Collaborate with the Global Head of Paid Media to develop quarterly and annual paid social strategies in alignment with overall media and brand goals.
• Work closely with regional marketing teams, creative, eCommerce, CRM, and data teams to ensure cohesive campaign planning and execution.
• Partner with the creative team to brief and test performance-driven ad creatives tailored to each platform and audience.
• Liaise with social platform representatives to stay ahead of trends, access beta opportunities, and troubleshoot issues.
• Develop clear and insightful reports for internal stakeholders to communicate campaign performance and strategic learnings.

The Perfect Candidate

• 4+ years’ experience in paid social marketing, ideally within the beauty, fashion, or consumer eCommerce industry.
• Proven experience managing large-scale budgets and delivering against performance KPIs.
• In-depth knowledge of paid social platforms, algorithms, ad formats, audience targeting, and attribution methodologies.
• Strong analytical mindset with proficiency in tools such as Google Analytics, Meta Ads Manager, Excel/Google Sheets, and preferably Looker or similar BI tools.
• Ability to interpret complex datasets and derive meaningful insights.
• Experience working in a global matrixed organisation or across multiple markets is a plus.
• Excellent communication and project management skills with a proactive, solution-oriented mindset.

What We Offer You!*

• Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
• Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
• Generous Holiday Allowance, increasing with length of service
• Company Pension Scheme
• Bonus/Commission Scheme
• Healthcare Cash Plan (with Dental)
• Employee Assistance Programme for all Associates and their families
• Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
• Much, much more!

*Some benefit eligibility is based on length of service or contract type