Paid Social Executive

Blue Pelican; London; Hybrid; GBP 35,000; Full time

Job summary

An ethical online gaming company is seeking a Paid Social Executive to drive Meta campaigns that enhance player acquisition and brand awareness. This is an exciting opportunity to work in a fast-paced environment where creativity and data-driven strategies come together. You will take full ownership of campaign execution, from setup to optimization, while collaborating with creative teams to produce effective marketing assets. Join a forward-thinking brand that values responsible gaming and innovative marketing strategies, and help shape the future of online gaming in the UK.

Benefits

Annual bonus

24 days holiday

Private healthcare

Life insurance

Pension scheme

Fun team socials

Hybrid working

Qualifications

• 1-2 years experience in managing Meta campaigns in a B2C environment.
• Strong understanding of performance metrics and data-driven decision making.

Responsibilities

• Plan, build, and optimize Meta campaigns for UK player acquisition.
• Collaborate with creative teams to develop tailored assets for campaigns.

Skills

Meta campaign management

Data analysis

Performance metrics (CPA, CTR, ROAS)

Creative asset development

Communication skills

Education

Bachelor's degree (preferred)

Tools

Meta Ads Manager

TikTok Ads

Snap Ads

Pinterest Ads

Job description

Paid Social Executive | Up to £35k
Hybrid, London | 3 days in-office, 2 from home
Start Date: ASAP | Reporting to: Head of Paid Social

An ethical online gaming company is on the hunt for a Paid Social Executive with a sharp eye for performance and a passion for Meta campaigns. Specialising in fair, responsible bingo and casino games, this brand is shaking up the UK gaming scene — and now they’re looking for someone to help grow their player base the right way.

If you're data-driven, creative, and ready to take full ownership of Meta campaign execution in a fast-paced team, this one’s for you.

Key Responsibilities:

• Plan, build, and optimise Meta campaigns (Facebook & Instagram) for UK player acquisition and brand awareness.
• Own campaign setup, targeting, budgeting, creative testing, and ongoing optimisation across the Meta suite.
• Work closely with creative teams to brief and develop static, video and motion assets tailored to platform best practices.
• Report weekly on campaign performance, feeding insights into monthly and quarterly business reviews.
• Use CPA and CLV goals to guide media spend decisions and maximise return on ad spend.
• Collaborate with the data and web teams to ensure correct tracking, tagging, and landing page functionality.
• Keep a sharp eye on competitor ads within the UK bingo and casino space to fuel test-and-learn strategies.
• Present campaign insights clearly to internal stakeholders and contribute ideas for continuous improvement.

Ideal Candidate:

• Year or two of experience running Meta campaigns in a B2C environment, ideally UK-focused.
• Proven understanding of performance metrics such as CPA, CTR, ROAS and CLV.
• Skilled in Meta Ads Manager, with bonus points for experience using TikTok, Snap, or Pinterest.
• Comfortable creating and managing campaigns from scratch — not just optimising someone else’s work.
• Able to brief and assess creative for performance on Meta platforms.
• Clear communicator who can translate data into actionable insight.
• Experience in the online gaming, entertainment or ecommerce space is desirable but not essential.
• Curious, confident and excited to test new approaches in a busy team.

What’s on Offer:

• Up to £35,000 salary depending on experience
• Annual bonus (post-probation)
• 24 days’ holiday, with additional days after 3 years
• Private healthcare & life insurance (post-probation)
• Pension scheme
• Fun team socials
• Hybrid working – 3 days in a London office, 2 from home

This is a brilliant opportunity for a Meta campaign specialist to grow their career in a company that values transparency, creativity and responsible marketing. You'll be working with a brand that doesn't just play by the rules — it helps set them.

Ready to make your next move?

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information, please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130
[e-mail]